Twitter presentation
-People using it globally
-500 million users
-causes/could cause even more problems
-The audience not only consume the information now, they produce it as well
-Twitter is providing such information that people have stopped by print now
-Twitter played a very big part in the Arab Spring in getting the people in Egypt and Tunisia freedom
-Citizen journalist
-Protests are caused
Facebook presentation
- Global village- Mcluhan
-Allows the audience to share values
-Empowers the audience to produce content
- Al Gore-"the internet is an empowering tool"
-Pluralism
-China blocked Facebook in 2009 because they thought it causes problems for the government, as Chine has the biggest democracy.
- Users could be tracked without their permission
Music industry
- Spotify commercial music streaming service launched in 2008
- No need to download
-Artists are not making money from the music industry
-Reducing privacy
-No profits being made
Film industry- Netflix
- Unlimited movies and TV programmes available after subscription
- Audience mainly 18-36
- Subscription increase from £6.50 to £7.50, becoming more popular, more demand
- Could result to decrease in subscribers
- Netflix coming up with their own channel, expanding
- Pluralist- Audience have full control over the media
- Its brainwashing them
- Blockbuster video and HMV have shut down as people don't buy DVD or CD any more
Mobile
- Mobile has grew very rapidly
-Specially smartphones
- The reason why their has been an increase in smartphones is because people can do anything with them
- Its an easier way to communicate
-People can watch whatever they like on their smartphones
SKY
-Things have changed in the way people now consume TV programmes
- Its up to the audience when they want to watch a certain programme
- People can record the programme and watch in it their own time
- They don't have to go with the scheduling
- Time shifting
Music industry
- Album sales have dropped
-Many business's such as HMV have shut down because they weren't generating enough revenue to survive
- Artists should get money as they produce the music
-Ordinary people are becoming very popular through the use of the internet
-Such as Sean Kingston, he got popular through the internet and social media
- On the other hand people like Rebecca Black didn't succeed, even by using the internet
Instagram
- Instagram was launched in 2010
- The users could just share picture at that time and now it has made significant improvements such as
- DIrect messaging
- Video posting
- April 2013 Facebook tried buying Instagram as it was a market leader and they knew that they would have generated so much revenue
Camera
- Everything is now on Digital
-From pixel cameras now films are made on digital camera
- Digital have made it all on money
- Marxists would like the digital film
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