The Guardian website received 100 million browsers for the first time in march. The main reason for this was the missing Malaysia Airways story, this helped them boost their monthly browsers. The whole Guardian browsers was boosted by 12%, which resulted to a new record of 102.3 million monthly unique users. Average daily unique browsers also reached a new high of 5.67 million, up 5% month-on-month, according to the latest Audit Bureau of Circulations multiplatform figures published on Thursday.David Pemsel, deputy chief executive of Guardian News & Media, said: "Our strong performance in Australia is especially encouraging less than a year since our launch there, while the announcement this week of Guardian US winning a prestigious Pulitzer prize underlines our influential position in the US media landscape. Now the Guardian are motivated and to puss the ground even more by trying the past results. The Daily Mail passed the 100 browser in August 2012 because of the London Olympics.
My view:
I personally think that the actual reason for this is new and digital media, how its forcing people to get their news from the internet and not by purchasing newspapers. I think this is why print is in decline and no one is interested in buying news papers as they can get news online. The internet is the new market leader and distributor, it attracts a very wide range of audience now. The reason why the Guardians online browser increased is because the audience like getting news off the internet, rather than getting it off newspapers. This has encouraged the Guardian to push this even more and make the usage of their internet website even more. The more audience they get the more they benefit from it, this is why they will do so many things now to attract an large audience.
No comments:
Post a Comment