Since the BT have invested in BT sports, BSkyB is beginning to stagger from the impact. The telecoms group holds a slug ofPremier League rights and will have exclusive access to the Champions League. Sky boss Jeremy Darroch reports third-quarter results on Thursday, and the forecast is troubling. In the third quarter last year,Sky signed a net of 152,000 customers an this time the number dropped down to 80,000. Sky's market share of new additions has slumped from a peak of 90% in 2012, and is now thought to be around 39%. BT, meanwhile, is on the rise, with a forecast 73% market share, up from 48% in the same quarter last year. Sky are facing loads of problems because of BT, since they have launched their BT sports. Sky have been losing so much revenue as people are not using Sky any more, they are using BT this is why the BT market share has raised and the Sky market share has fallen.
My view
The reason why i think that Sky sales are dropping because BT are much cheaper than Sky, so people would defiantly want to save money wherever they can, which is why people are choosing BT. BT already had loads of customers because of their Calls, TV and broadband, and now that they have introduced BT sports people are using it because BT is much cheaper than Sky Sports. This will allow them to save much more money as Sky are much more expensive. This is the reason why Sky are losing so much revenue and customers and BT are increasing the amount of customers they have. I think if Sky make themselves cheaper and more affordable for customers, then customers are likely to choose them because they have been their before BT.
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