Weekly Story

Netflix announces immediate fee increase for new UK subscribers

Netflix is increasing its monthly fee for streaming movies and television shows from £5.99 to £6.99, hoping that the "House of Cards effect" will keep subscribers from deserting to the rival Amazon/Lovefilm service. The price increase will take effect immediately for new subscribers but will be delayed for two years for existing members. Netflix will allow subscribers to continue paying £5.99 a month if they opt for a lower-resolution "SD" quality service. It also has a multiple-users service for £8.99 a month which allows four users to view programmes at the same time on a single monthly account. In an email to subscribers this morning, Netflix said: "In orderto continue adding more films and TV programmes, we are increasing our price from £5.99 to £6.99 for new members. As a thank you for being a member of Netflix already, we guarantee that your plan and price will not change for two years." Netflix is raising prices not just in the UK but almost across the board for its 48 million global subscribers.

My opinion:

I think that Netflix are taking a very big risk in increasing the price, as they could not attract new customers and maybe loose their old customers. Even though in the email they said they for the existing customers they are not rising the price for another two years, i think it could still affect the current customers because they might not like this decisions as they will call themselves loyal customers for choosing netflix. I think this is a very big step which they are taking and it could be beneficial or it could affect the business very badly. They will also be benefiting from it as they will then receive £6.99 where they use to receive £5.99. 

I think this could also change the mind of people who were thinking Netflix as they might want to find someone cheaper than netflix. This means Netflix will not be getting extra customers or attracting new customers because they have increased their prices and i think customers will always like to save money which means they are likely to change sources and move to something like LoveFilm, which i think to attract customers they offer a first three month free trail, where as netflix only offer one month free trail. 

Weekly story

One Direction coverage boosts Sun on Sunday sales by 2%

The opening night of One Directions latest tour helped boost the Sun on Sundays sales by 2% last month. It went to 1.7 million the biggest riser of all Sunday papers. The paper also saw sales climb with scoops about boxer Amir Khan and actor Kym Marsh. Its rivals the Mail on Sunday and the Sunday Mirror were also up – the Mail on Sunday growing by 0.7% on the previous month to 1,566,728, while the Trinity Mirror title was marginally up by 0.1% to 928,697.The Sunday People was up 0.8% on the previous month to 373,440 (but down 11.3% year-on-year) with the Sunday Express up 1.1% to 428,337 (down 6.8% on the year).The Sunday Times was down just over 1% on the previous month to 830,404, down 5.9% on the same month in 2013, with the Sunday Telegraph down 1.8% on the month, and 2.3% year-on-year, to 411,003.The Independent on Sunday was the only quality title to register a monthly increase, up 1% to 101,554, down 11.1% on the year.

My View:

In my opinion i think that the reason why the Sun On Sunday saw a sales rise of 2% is because of One Direction as their tour helped boost Sun On Sundays sales. It also shows that almost all popular papers were seeing some rise in their sales, i think this is because the stories which they are distributing are very latest and mean something to the audience which is why they are purchasing news papers. Even though the paper saw so much decline on year to year, now they might be seeing some good news. I still think that this might only be for only a little time, then sales are then again likely to drop because newspapers are in decline. Its all about the digital media and how thats increasing sales and revenue each year.

Notes from the impact of new/digital media presentations

Twitter presentation
-People using it globally
-500 million users
-causes/could cause even more problems
-The audience not only consume the information now, they produce it as well
-Twitter is providing such information that people have stopped by print now
-Twitter played a very big part in the Arab Spring in getting the people in Egypt and Tunisia freedom
-Citizen journalist
-Protests are caused

Facebook presentation  
- Global village- Mcluhan
-Allows the audience to share values
-Empowers the audience to produce content
- Al Gore-"the internet is an empowering tool"
-Pluralism
-China blocked Facebook in 2009 because they thought it causes problems for the government, as Chine has the biggest democracy.
- Users could be tracked without their permission

Music industry 
- Spotify commercial music streaming service launched in 2008
- No need to download
-Artists are not making money from the music industry
-Reducing privacy
-No profits being made

Film industry- Netflix
- Unlimited movies and TV programmes available after subscription
- Audience mainly 18-36
- Subscription increase from £6.50 to £7.50, becoming more popular, more demand
- Could result to decrease in subscribers
- Netflix coming up with their own channel, expanding
- Pluralist- Audience have full control over the media
- Its brainwashing them
- Blockbuster video and HMV have shut down as people don't buy DVD or CD any more

Mobile 
- Mobile has grew very rapidly
-Specially smartphones
- The reason why their has been an increase in smartphones is because people can do anything with them
- Its an easier way to communicate
-People can watch whatever they like on their smartphones

SKY
-Things have changed in the way people now consume TV programmes
- Its up to the audience when they want to watch a certain programme
- People can record the programme and watch in it their own time
- They don't have to go with the scheduling
- Time shifting

Music industry
- Album sales have dropped
-Many business's such as HMV have shut down because they weren't generating enough revenue to survive
- Artists should get money as they produce the music
-Ordinary people are becoming very popular through the use of the internet
-Such as Sean Kingston, he got popular through the internet and social media
- On the other hand people like Rebecca Black didn't succeed, even by using the internet

Instagram  
- Instagram was launched in 2010
- The users could just share picture at that time and now it has made significant improvements such as
- DIrect messaging
- Video posting
- April 2013 Facebook tried buying Instagram as it was a market leader and they knew that they would have generated so much revenue

Camera 
- Everything is now on Digital
-From pixel cameras now films are made on digital camera
- Digital have made it all on money
- Marxists would like the digital film

Weekly story

Spotify says it's 'a matter of time' before it overtakes Apple's iTunes in Europe

http://www.theguardian.com/technology/2014/apr/25/spotify-itunes-apple-europe-streaming-music

In the last 4 months Spotify has added more than 1m active users in the UK, it is trying to overtake Applies iTunes as the biggest digital music service in the Europe. "Some of our partners are saying Spotify is now generating more revenue each month across Continental Europe than iTunes," Spotify's head of label relations in Europe, Kevin Brown, told industry site Music Week."Given that download sales are declining and Spotify is growing rapidly, particularly in the UK, it is only a matter of time before Spotify is bigger than iTunes across Europe as a whole." Most of them 1m users are paying for a subscriptions, rather than listening to the free version. Spotify said in March 2013 that globally, it had 24m active users, including 6m paying subscribers. The company has not updated those figures since, but music industry sources tell The Guardian that the company has been waiting to surpass 10m paying subscribers before announcing new stats.

My view
The reason why i think that the Spotify is growing very rapidly is because people are interacting with it because its the new market leader. The digital media is growing rapidly, as people have stopped buying CD's or downloading music. People don't want to waste their money buying or downloading music, they are more than happy to just pay subscriptions and get access to unlimited music. The reason why i think that Spotify will be very successful in overtaking Apple iTunes is because people have even stopped paying for downloads, Apple only give access to music once their customer pay for the download, with Spotify the audience can get access to music just by paying the subscription.

Spotify is one of the major problems for the music industry and because of Spotify the CD revenue has decreased. Spotify has a very large impact on the music industry, which is why they are the most popular ones. Spotify gives unlimited access to music to the audience which could be used anywhere wherever the internet is. 

Weekly story

Is BSkyB no longer the chosen one?

Since the BT have invested in BT sports, BSkyB is beginning to stagger from the impact. The telecoms group holds a slug ofPremier League rights and will have exclusive access to the Champions League. Sky boss Jeremy Darroch reports third-quarter results on Thursday, and the forecast is troubling. In the third quarter last year,Sky signed a net of 152,000 customers an this time the number dropped down to 80,000. Sky's market share of new additions has slumped from a peak of 90% in 2012, and is now thought to be around 39%. BT, meanwhile, is on the rise, with a forecast 73% market share, up from 48% in the same quarter last year. Sky are facing loads of problems because of BT, since they have launched their BT sports. Sky have been losing so much revenue as people are not using Sky any more, they are using BT this is why the BT market share has raised and the Sky market share has fallen.

My view

The reason why i think that Sky sales are dropping because BT are much cheaper than Sky, so people would defiantly want to save money wherever they can, which is why people are choosing BT. BT already had loads of customers because of their Calls, TV and broadband, and now that they have introduced BT sports people are using it because BT is much cheaper than Sky Sports. This will allow them to save much more money as Sky are much more expensive.  This is the reason why Sky are losing so much revenue and customers and BT are increasing the amount of customers they have. I think if Sky make themselves cheaper and more affordable for customers, then customers are likely to choose them because they have been their before BT.

Weekly Story #4

Deezer takes on Spotify with 5m paying subscribers and new discovery features

The streaming music service Deezer has doubled its number of paying subscribers to five million in the last year, just 1m less than rival Spotify. Deezer says they have 12 million monthly active users, and a 30m tracks available to for stream. "We multiplied our subscriber base by 2.5 in one year. Nobody else can do this, and we did it outside the US, so it's a very strong footprint," said Deezer chief executive Axel Dauchez, referring to the fact that while Deezer is available in more than 180 countries, the US is not one of them.Deezer's growth is being fuelled by those telco deals, particularly where the cost of subscribing to its service is bundled into people's monthly mobile contracts. However, that also means it is unclear how many of the 5 million subscribers are actively using Deezer, as opposed to simply having it available as part of their tariff.

My view:
The reason why i think that Deezers online subscribers have doubled is because their monthly subscription is included in their mobile phone plan. This is why loads of people have started using it because it is included in their mobile plan. This means they don't have to pay for extra subscription to get the service as it is already in the plan. This is the reason why they have doubled their monthly subscribers. Otherwise it is very hard to increase or persuade subscribers to subscribe. Spotify are not like Deezer, they have to persuade people to pay for their content on a direct debit, which is why it is not that easy for them to make money. Online music streaming has increase so much because people like using the internet, this is why the CD sales have dropped.

Weekly story #3

Guardian website tops 100 million monthly users for the first time

The Guardian website received 100 million browsers for the first time in march. The main reason for this was the missing Malaysia Airways story, this helped them boost their monthly browsers. The whole Guardian browsers was boosted by 12%, which resulted to a new record of 102.3 million monthly unique users. Average daily unique browsers also reached a new high of 5.67 million, up 5% month-on-month, according to the latest Audit Bureau of Circulations multiplatform figures published on Thursday.David Pemsel, deputy chief executive of Guardian News & Media, said: "Our strong performance in Australia is especially encouraging less than a year since our launch there, while the announcement this week of Guardian US winning a prestigious Pulitzer prize underlines our influential position in the US media landscape. Now the Guardian are motivated and to puss the ground even more by trying the past results. The Daily Mail passed the 100 browser in August 2012 because of the London Olympics.

My view:

I personally think that the actual reason for this is new and digital media, how its forcing people to get their news from the internet and not by purchasing newspapers. I think this is why print is in decline and no one is interested in buying news papers as they can get news online. The internet is the new market leader and distributor, it attracts a very wide range of audience now. The reason why the Guardians online browser increased is because the audience like getting news off the internet, rather than getting it off newspapers. This has encouraged the Guardian to push this even more and make the usage of their internet website even more. The more audience they get the more they benefit from it, this is why they will do so many things now to attract an large audience.

Weekly story #2

Album sales fall to lowest ever in US

Album sales have dipped out to their lowest level, this is the most time ever where sales have dropped that low in CD and Vinyl. The sales of albums have been in decline since 2010, as the digital sales and downloads began to overtake. It all started in 2010 where album sales dropped by 12%. In 2012 album sales dropped by 4% and then further dropped by 8% in 2013. Weekly sales for CDs dropped very hard, there were hardly any sales. Album sales have dropped because the illegal downloads and digital media is the new market leaders. They are the people who pass on music for free, as they believe that music should be free. The digital media has affected the sales of albums very hardly and there has been a very big impact on them. There has been a very big decline in CD sales.

My view:
I personally think that music companies will need to suggest a new way of making money because they will not be making money out of CD or album sales now because they are in decline. This means that they will have to come up with a new idea otherwise they will be completely in decline as the audience do not need to to get access to music any more. The audience have loads of ways of getting music now, they don't to go and buy CDs any more because they could get it for free off the internet. This is why I think the music institutions have to come up with a new way of making money, i think they could create sources like Spotify who give access to unlimited music, but the audience have to pay a online subscription for it.

Weekly Story #1

ABCs: amid the gloom, some titles find reasons to be cheerful




The overall market for national daily newspapers published in print fell by a further 7.4% last month compared with March 2013 – down from a total of 8,235,206 copies to 7,626,000.According to reports the Financial Times sales fell down by 15.6% and the Independents was down by (-15.1%), These papers have been through loads of failure since a few months now. The sun was down by 9% a year ago, but now it has managed to add over 20,000 sales over February. The Guardian enjoyed the best year-on-year percentage performance with a drop of just 0.3% (or 3,197 copies), while the Times was down by only 0.5% on the year and reported a creditable month-on-month rise of more than 3%.The Indy's little sister, i, lost sales in March compared to the previous month and to March last year, the obvious result of its price increase from 20 to 30p.Even so, its 292,801 March totals dwarfs that of the Indy, at 63,907, of which fewer than 40,000 were sold at the full cover price.

My view:
I personally think that newspapers should be free as they are i decline. They should have their website but they should not be charging for their print, they should just distribute it for free. This is because print is in decline and no one is likely to buy newspapers any more as they get all their news from the internet. The internet is the new news provider, this shows how largely new and digital media has affected the way things operate. The news institutions could make money from websites as they could generate it from advertising. Companies like the Guardian make their money from advertising. This has ket them very oyal for their readers, they distribute newspapers for free but they still get money from the advertising agencies. This is why I think that all news companies should distribute their paper for free.

Weekly story

Music streaming up by a third in US as CD sales fall

Justin Timberlake was the biggest-selling artist of 2013 in the US, shifting 3.4 million albums

http://www.bbc.co.uk/news/entertainment-arts-25650359

Music streaming was increased because of websites like Spotify and Youtube. It was increased by 32% in the US in 2013. A music report states that 118 billion streams took place. This boost in sales came from the drop in the physical albums, They dropped to almost 14%, which digital sales kept on increasing. UK figures released by the Entertainment Retailers Association (ERA) last week showed that music streaming was up 33.7% and now accounts for nearly 10% of consumer revenues from recorded music. Justin Timberlake was the biggest selling artist of the year, shifting more than 3.4 million albums. His first album of 2013, the 20/20 Experience, sold almost one million copies in its first week alone, going on to sell a total of 2.4 million. Beyonce's self-titled album became the second-biggest digital album of the year and the eighth-biggest album overall, with just three weeks on sale before the end of the year.The report found that 13 albums had sold more than a million copies in 2013, up from 10 in 2012.However, just 172 million CDs and LPs were sold altogether in the US as increasing numbers turned to streaming sites to get their music - a drop of 13 per cent.

My opinion: 

Personally, i think that the reason why the sales of digital media is increasing is because the trends arew changing and the audience like themselves to be adapted with the new trends. The audience get access to music through websites because thats the new way of getting music. The audience doesn't buy albums now because they know they will only listen to it a few times, they know that if they pay online subscription then they will be able to get access to unlimited music albums. This is why things like Spotify and Deezer are so successful because the audience like getting their music from sources like them, as they get a load of varity. 

I think CD sales will completly be in decline soon because everyone will be getting their music from online sources. This is why i think the music industry needs to think of a way of stopping this from happening because once the sales are completly down then it will be very hard for them to survive. They will end up closing the whole business as the new digital world is taking over. I think digital music streaming will reach the sky, as it is so popular at the moment. 

Weekly story

BBC paid more than £50m to its 412 senior managers last year

The BBC paid 50m to more than 400 senior managers last year, 412 senior managers were paid a total of £50.8m. The breakdown figures show that BBC's TV division has the biggest salary bill of £12.7m. 89 staff represent 21% of the totals senior managers. The biggest division by headcount is James Harding's news operation, with 106 senior managers, 25% of the total of 412. Harding's division notched up the second biggest pay bill of £10.4m, a fifth of the total in monetary terms. BBC spokesman said that they have reduced the senior managers headcount. They said that today's figures show that the senior manager dropped by over 3.5% and 7% cut down between August 2012- 2013 "Tony Hall has continued to drive reductions in senior manager headcount and pay since becoming director general in April last year and we are on track to meet targets set for December 2015," she said.The deal agreed with the BBC Trust sets out that by December 2015 the BBC expects to reduce senior manager headcount by 35% and the senior manager pay bill by 37%, compared with August 2009 figures.

My view: I personally think that the BBC should cut down on the senior managers because They state that most of their revenue is going on salary bills. This means that the business is spending too much money on salary bills when they could be spending the money somewhere else. I think if the company still carries on doing the same thing and they don't cut down on their senior managers, the company will eventually lose so much money on salaries. I think the BBC have to cut down on their staff members because they could be affected very seriously. I think what they should do is that they should get some managers just with some more responsibilities. I think by having loads of employees where the work load is spread out will waste too much of their money.

Case Study

Has new and digital media had an impact upon ownership and control of the media institution(s) involved in your case study area? Explain in detail any impact and what exactly has changed.

*Global music sales fell in 2013 despite strong growth for streaming services

http://www.theguardian.com/technology/2014/mar/18/music-sales-ifpi-2013-spotify-streaming

This link from the Guardian website states that the music industry is losing revenue and that sales have dropped because of sources like Spotify and Deezer. 

New and Digital media is having a big impact on the music industry as they are losing revenue because of the internet sources, which give access to the audience whenever they like. Sources like Spotify are encouraging the audience to use the internet sources to get music. Spotify have officially turned free in December 2013. The free version gives access to any music the audience want to access but with adverts. If the audience want to purchase the spotify without adds then they could do that as well. I think people like using the free one because the adverts are no longer than a minute so the audience basically get the music for free. 

This has had a big impact on record companies as no one is buying CDs any more. The CD revenue dropped by 11.7% and the digital revenue grew by 4.3%. This shows how large the impact is on music institutions as they are losing so much revenue. The aspect that has changed is that people are not buying any more CDs to get access to music because they are getting all their music from the internet. This what is changing people not buying any more CDs this could also damage the record companies as they will be in decline in making CDs. If people stop buying CDs, the music institutions will not be making any money. They might be in decline soon as the internet is growing very quickly and the audience is quickly adapting themselves with the internet.

Links:
http://www.docunator.com/bigdata/2/1367427223_87bf6df1a8/musicwave.pdf
The internet is playing a big role in distributing the music, it is allowing media companies to come up with specialised apps which give freedom and access to unlimited music on which ever device they want. People are able to get access to music in many different ways, people don't have to buy CDs any more.

http://www.theguardian.com/business/2012/jan/23/digital-sales-boost-music-industry
http://www.theguardian.com/music/2011/feb/20/pop-music-business-digital-revolution

What impact has there been on the way in which the audience now consume the media products/ texts involved in your case study? How does it differ from what went before? Consider (SHEP)

*Global music sales fell in 2013 despite strong growth for streaming services
http://www.theguardian.com/technology/2014/mar/18/music-sales-ifpi-2013-spotify-streaming

The reason why i think this blog post on the Guardian website, answers this question is because the questions says how do the audience consume media products in your case study. This blog explains how the global music institution is losing revenue and how the digital media is rising. This is the way now the audience consume media products. Specially in the music industry people use to get their music by buying CDs and now all people have to do is be connected to the internet and they will get the music. People don't need to buy thee CD's this is why the institutions are losing money.

The reason why people are willing to pay for online subscription is because they know that they will benefit from it. If they buy a CD they will only listen to it a few times and then they will forget about. If they pay for online content they will have a wide range of access to content. They will be able to listen to whatever they want at whatever time. This is why people choose to go for the new tradition as it is very open content to them.

The reason why it has changed it because people use to buy CDs to get access to music, now people get all their music from the internet. This is because people quickly adapt with the new generation who is fully controlled by the internet. Everything is done on the internet this is why the audience consume their music from the internet as well. This is what has changed and the impact of new and digital media is seriously affecting the music industry .

 http://www.theguardian.com/technology/2014/mar/18/music-streaming-1bn-sales-barrier-spotify

This link states how Deezer and Spotify are making a so much money because of their content. If sources like this are improving then this means no one will be using the old tradition way to get access to music. "Music subscription services including Spotify and Deezer have broken through the $1bn (£600m) sales barrier worldwide as increasing numbers of fans choose to pay for music online" This is in the blog post and it suggests that the audience re now adapting to the new generation as they are choosing today for music online. I don't think any one would like to buy CDs any more as they were the an old traditional way of getting accessing to music.

This link tells us that in a couple of years CDs will be in fully decline as no one will be buying them. What happen is people will just get their music from sources like Spotify and Deezer. What else i think will happen is that music companies will just start making sources like Spotify to make money they will just get the ad to pay for subscription and they will get access to their music. I think that is the only way music institutions will be able to survive

What impact has there been on how the media institution now has to produce the texts and the way in which the texts/ products are distributed and exhibited? This should involve a detailed textual analysis of at least 3 texts to demonstrate the point.

The five types of music discovery

http://www.theguardian.com/technology/2014/mar/19/music-discovery-spotify-apps-facebook

The link which I have found above states that there are so many new apps which allow us to get access to music. People are coming up with new apps, which is why the music industry is loosing revenue. I think these apps are becoming the music industries reason for decline, as no on is buying CDs any more people are also not purchasing music online as they know just by paying some fee for subscription they will be available to a large amount of content.

The impact of new and digital media on the music industry has been affected very seriously, as the new technology is allowing the audience to get access to unlimited music. This is through Spotify; this is a way of how music is distributed to the audience. The audience can get unlimited access to music whenever they want from Spotify. Spotify used to charge a subscription  fee every month to the audience so that they could get access to music, but I think even they realised that it wasn’t worth charging the audience for the content online. This is why in December 2013 Spotify official became free to the audience, but the free version will have adverts in it. I think that is the only way now Spotify makes money through adverts. There are two versions available to the audience, one which is completely free, but there are adverts in between each song. The second version is the one which Spotify charge for subscription fee and that version is without adverts. I think most people still use the free versions because listening to a small advert will not harm the audience, which is why I think the audience still use the free version one. The reason why I think the free versions has a large audience is because I don’t think they would want to pay for the subscription fee when they know that there is a free version available. If they had no option to choose from then I think they would have went for the subscription version because they have no other option to choose from. At the moment as they have a two version which the audience could choose from most people are going for the free version.

There are many ways in which the audience get access to Spotify, they could get it on their smartphone, tablet, PC, ipod and etc. I think the audience are very happy with Spotify as they can get access to it anywhere where they have access to internet.

Links

http://www.pocket-lint.com/news/125771-spotify-free-vs-spotify-premium-what-s-the-difference

Is the size of the audience any different now than before the impact of new and digital media (or has the pattern of usage changed)? 

http://www.theguardian.com/technology/2014/mar/18/music-sales-ifpi-2013-spotify-streaming

Sales grew in digital media

-The reason why I think the digital music sales has increased is because the audience has increased. The increase in sales and subscription suggests that the audience has increased which is why the sales have increased. 

"11.7% of CD sales fell"-This suggests that the reason why CD sales dropped is because the digital media is attracting the audience. The audience like to engage with the internet and the use it to get access to music. 

"digital revenue rose by 4.3% to $5.87bn"- This indicates that audience use the internet to get access to music. i think slowly digital revenue will raise completely because the audience don't buy CDs any more to get access to music. 

http:www.theguardian.com/media-network/media-network-blog/2013/mar/07/digital-media-audience-of-one// 


Digital media seeks to capture the audience of one
"Smartphone and tablet usage and online music streaming, have risen together"- The biggest target market who is always using smartphone and tablet is the young generation. They are the people who I don't think will purchase CDs. They will defiantly love sources which give music access to them. I think the main target market audience for sources like Spotify will be young audience. I think because of the new generation using the internet a lot, has impacted on the size of the audience for digital media. 

I think the usage of the pattern and the size of the audience has changed. The impact of new and digital media has en-large the audience size for digital media and how people access their music online rather than on CDs. The reason  why it has increased is because people use the internet to get access to music, this is the impact of new and digial media that it is has made a shift in the way on how the audience get access to music.

i think that people now have a much more wider variety of music to choose from, which is why the online subscription has increased. The audience is increasing online because the audience in the new generation were born with the internet. This is why they will go online to get their music, not to a music shop to buy CDs and because of this the audience has increased a significantly, as the old tradition are copying the new generation and are using the internet to get music.

Who are the primary target audience now and has this changed?  Who was it before and how do you know?

Text-CDs
Current target market-Old transitioned people
Original target market-Old transitioned people
How do you know- The reason why i think that the only target market CDs use to have was just before 2003/2004. The reason why i think things changed after this date is because the internet started making such sources which people loved and they moved on to the new shift. The internet allows the audience to get unlimited access to music. People stopped buy CDs which affected business's like HMV.

http://www.bbc.co.uk/news/business-12117510
"music and DVD market is falling faster than expected" i think this is why HMV had to shut down 60 of their stores because they were not making any revenue from them. 

Text-Deezer
Current target market-Mix-mostly young
Original target market-Mainly young/ 12-50
how do you know- The reason why i think this is because "even though Spotify are the biggest music streaming company, Deezer reached 5m paying subscribers" http://techcrunch.com/2013/11/06/deezer-5m-music-streaming/. In this website is states that Deezer have got an very large audience, and only 5m of them are paying subscribers. 5m is a very big amount and these are people who are paying for the service, if we calculate their free users as well, they might have more users than their rivals.

Text- Youtube
Current target market- Open audience/everyone
Original target market- Everyone
How do you know- The reason why i think the audience for youtube is everyone because people use youtube for different purposes. Youtube is not only for songs i believe, it allows people to see how to cook things, fix things, is basically a problem solving thing with music streaming. This is why Youtube has a audience of everyone because millions of different people use it for different purposes. The main purpose is for songs, which i think will be the young/middle aged people.


How have the audience responded to the changes? Is there more customer choice? Is there evidence of a more pluralistic model? What evidence do you have to support this?

The audience have adapted themselves to the changes made within the digital media, for example they access music through websites and sources. Hardly anyone buys CDs to get access to music.
"http://www.bbc.co.uk/news/business-12117510" This tells us that the audience are are quickly responding to the changes made in the digital media as they don't want to still be stuck in the old tradition. The audience are mainstreamer, people who want to stand in the crowd. 

I personally think that the audience have a wide range of sources to choose from for example Spotify, Deezer, Youtube, etc. People are coming up with different types of sources to give music access to the audience. 

The five types of music discovery:

Youtube 

Spotify 

Deezer 

Soundwave- People use social networking to shar music
We are hunted redux- People get music from the crowd
Music from DJs
Song kicks
http://www.theguardian.com/technology/2014/mar/19/music-discovery-spotify-apps-Facebook
The audience does have a wide range of selection to pick from, as they are not buying CDs any more. I think a pluralistic view hear would be that normal people are coming up with sources so that the audience can get access to music. They would say that music industry is dying out and it is giving all the control to ordinary people to come up with ways distributing music. Some of them are making money out of it and some aren't. For example whoever i giving music access on Youtube are getting paid for it as Youtube pays them for the amount of views the video gets. Spotify has two different versions one which charges and one which is free. 

Links:
http://www.bbc.co.uk/news/entertainment-arts-25650359
http://www.bbc.co.uk/news/business-12117510



What concerns/ considerations are there (if any) for the media institutions involved in your case study as a result of the impact of new and digital media? 

The reality of the New Media Business
http://digitalcowboys.com/2012/06/21/the-reality-of-the-new-music-business-2/

The main concern in my case study is that the sales of CDs and albums is dying out and no one is buying them any more. This results to artists not making any money, as no one is buying their albums. "they cannot survive just by going on tours and selling their t-shirts" http://digitalcowboys.com/2012/06/21/the-reality-of-the-new-music-business-2/. The quote is taken from this article called the reality of new music business. They state that it has gone much harder for artists to make money because the audience is not buying their albums any more, they are using the internet to get access to music and new albums. This is the main concern in the music industry that the new and digital media is stopping the audience in buying CDs. 

"Younger people mostly do not buy music; they do buy hardware and access" They just use the internet to get access to music. They are a generation who will never waste any money on music as they know many ways of getting it for free. Now "Older people buy less music than before" This is another concern in the music industry that the audience have stopped buying CDs and albums. This is why this is a concern because the music industry has stopped receiving revenue into the business because the audience has loads of other ways of getting access to music.

Most institutions blame Google for this "Google is a major part of the problem." the reason why they blame Google is because they say that "Google is not interested in protecting content creators" What they are trying to say is that Google does no care about ordinary people distributing music out for free. The reason why they are complaining about this is because they know that if someone is giving out music for free, the audience will not purchase any music from them, which means they loose revenue. They want Google to not allow people who distribute music for free, as it affects their business.

The music industry
http://www.bized.co.uk/current/research/2003_04/011203.htm

"The record labels have experienced falling sales and attribute this to the increase in 'piracy'" I think piracy is a major concern which is why the music institutions are not making any money. This is why they are blaming Google for allow Piracy take place, it is affecting them on a large extent because they are producing albums but no one is buying them. Piracy encourages the audience not to buy albums and not to pay for music as they are distributing it for free. I think the only time when music industry use to sell albums was in the 2000-2005 then when sources like Youtube came out there was a slight decrease in the number of albums sold, and slowly slowly it decreased fully. As the audience started thinking that if they can access music for free why would they pay for it. 

Artists are not making any money which might result them to stopping making songs, or just going around and doing tours, which will still require money unless they get sponsored. "Artists receive royalties from the sale of their music - if the sales are not official they do not get paid." If there aren't any sales, the artists will not be paid, which means they will have nothing to rely on as that is their only living hope. If they stop getting that as well, they might think of doing something else in the career which will make them money for them to survive.




http://www.ultimate-guitar.com/news/industry_news/volbeat_bands_cant_survive_on_album_sales_anymore.html

"selling records doesn't put food on the table any more" An artists states that just by selling records we don't get food put on our tables, this means they will have to do something else for a living.
"No musician these days are earning good money from selling records, it's all about live shows." So what they hope on at the moment is live shows, that't the only hope they have at the moment as no on is buying their records. The audience are just consuming the music from online content and from sources like Spotify. Most people still use Piracy, they get access to music through privacy, as it is completely free and no one can say anything to them. "People just sitting at home and doing it on the internet. It is actually killing the music industry." The institutions believe that the audience/consumers are killing the industry. The reason why they state this is because they are not making any money and soon i think they will be in decline. This is why they hate people who just get the music from the internet and various other sources.

Links: http://www.ultimate-guitar.com/news/industry_news/volbeat_bands_cant_survive_on_album_sales_anymore.html
http://www.bized.co.uk/current/research/2003_04/011203.htm
http://digitalcowboys.com/2012/06/21/the-reality-of-the-new-music-business-2/

This table above shows the market share for the music industry. Universal owns 27%, which is the most share in the whole music industry.

What are the political and social implications of the new technologies and the methods of their consumption? E.g. moral panics etc?

- The Political implication might be that why is the government not protecting privacy, why are they letting it take place. The reason why this will be a moral panic is because music institutions are loosing money because of privacy. They are generating less profits than before which is why they might be complaining about privacy. The new technology is allowing people to give unlimited music access to other using the internet. This is why the audience have stopped paying for music as they know that they can get it free from privacy. This creates the moral panic.

- The social implication might be that why are people allowed to share music on social networks like Facebook. This stops music institutions from making money as well, as people are just passing on music to each other using social networking site. This creates a oral panic for the music industry as it affecting them.


Consider the effects so far, and possible effects in the future, on media institutions involved in your case study (media production)

The effects on the music industry will be very heavy because they are slowly losing revenue and profits, as no one is paying for music any more. The effects so far is that they are slowly losing profits as people are using the internet and giving unlimited free access music to the audience.

http://www.studymode.com/essays/Effects-Of-Illegal-Downloading-On-The-1245311.html

Financial loss is the most obvious of the negative effects of illegal downloading. The Recording Industry Association of America, or RIAA, has reported that music sales in the US have dropped approximately 47 percent since Napster was established in 1999 and has cost the music industry about 12.5 billion dollars in financial losses" This is one of the biggest effects on the music industry that they are losing revenue because of illegal downloads. "They tried to stop this but they were unsuccessful". This suggests that the industry will face loads of problems as privacy is a major issue these days. However, the industry that seems to have suffered the most from online piracy is the music industry. So the most that it is affecting is the music industry and music institutions as they are losing revenue. Napster caused most of the problem as it started off from them, they were the first source to give access to music for free. This is the source which most affects the music industry as they started this free music sharing. 

The affect in the future might be that music industries will not be receiving the same amounts of profits and sales they receive now. This is because privacy will be playing the main part in distributing music out free. No one will be paying for music content as they will know that they could get it for free. This means that it will be very hard for the music industry to survive as they will be receiving now revenue into the business. They will have to think of another way of making money as no one wil be interested in CDS any more. I think that what the industry might do is that they might just come up with internet sources which will allow them to get some revenue from advertisement and maybe subscription fee. 

http://musicindustryblog.wordpress.com/2014/01/13/how-streaming-will-impact-music-sales/

What issues may there be regarding media effects and /or regulation/ censorship as a result of changes due to new and digital media? 

I think the effects on new and digital media is that the audience is much more in power now as they can decide whether they will pay for music or whether they will choose the free side. I don't think the industry is controlled any more, the audience did not have any choice before which is why they had to buy CD'S. Now the audience have a wide range of choice as they don't have to pay for music because they can get it from illegal downloads. The regulation might be that the government might block privacy from happening. But they have tired now as well but they have been very unsuccessful. This means that they might charge people who do illegal download,but again i don't think that will work. I think they need to do something like stop Google, in allowing random websites to be on their browser. This might stop privacy.

Consider theoretical perspectives in relation to the impact of new/ digital media in your case study. E.g. Representation of certain groups as a result of changes, Marxism & Hegemony, Liberal Pluralism, colonialism, audience theories etc. 

Representation of people like napster will be very negative. The reason why it will be very negative is because the music institutions are losing revenue because of them this is why their representation will be very negative.
Marxism- there prospective will be that the music industries are still controlling the audience as they are making them pay for online subscription to get music content.
Pluralist- They will be that the audience is controlled over the internet. The audience choose not to pay for music as they know they can get it themselves.

Case Study/ Weekly story

Global music sales fell in 2013 despite strong growth for streaming services

http://www.theguardian.com/technology/2014/mar/18/music-sales-ifpi-2013-spotify-streaming

The Global recorded music revenues fell by 3.9% to $15bn in 2013, but the income from subscription streaming services like Spotify and Deezer are still rising sharply. Figures were published today by the music industry body the IFPI in its annual digital music report stating a bump back in labels after a 0.3% rise in global revenue in 2012. The music report suggested that in 2012 the music industry raised the global revenue by 0.3% since 1999. The IFPI blames Japan for 2013's global drop and decline. The sales in the CDs fell by 11.7% to $7.73b, but the digital revenue rose by 4.3% to $5.87b. Then following on in the year sales of downloads fell by 2.1% to $3.93bn while subscription streaming income rose 51% to $1.11bn. Things like Spotify and Deezer will not make up for the decline in CDs. The report also states that the growth in the digital media in 2013 was in the US, UK, France, Germany, Italy, and the Netherlands. The report says that “It is now clear that music streaming and subscription is a mainstream model for our business,” The company states that in 2011 the company had eight million paying subscribers and today they have 28 million. This is helping them grow digital revenue for record companies and artists. 

Key facts:
-Music revenues fell by 3.9% to $16bn in 2013
-Spotify and Deezer are becoming very successful
-CD sales dropped by 11.7% to $7.73bn
-From 8 million subscribers rised to 28 million

My view:
I personally think that this was going to happen soon, as the digital world is growing very rapidly.People could access anything online in today's generation and that's how the audience like consuming things as it is more intractive. I think there will be soon a decline in CDs as everyone will be getting their music from sources like Spotify and Deezer. I think Spotify has made a big difference in the way the music industry use to operate. I personally think it has made things more tough for them as they are not able to generate good amounts of revenue for themselves. People would just pay for subscription no days and get their music rather than going out to the shops to purchase CDs which they might listen to only a few times. The audience know that they will benefit with the online content as they can listen to whatever they like.

Weekly story

Daily Mail accused of insulting top female scientists

http://www.theguardian.com/media/2014/mar/21/daily-mail-accused-of-insulting-top-female-
scientists

The University College, London, wrote an open letter to protest to the Daily Mail's editor Paul Darce about a insulting iteam that questioned two scientists about their creibility. On the Daily Mail's Hardcastle column on wednesday the item added: "So, two women were invited to comment on the report about (white, male) American scientists who've detected the origins of the universe – giggling Sky at Night presenter Maggie Aderin-Pocock and Sri Lanka-born astronomer Hiranya Peiris. She is a world expert on the study of the cosmic microwave background, with degrees from Cambridge and Princeton. Dr Aderin-Pocock is a highly-qualified scientist and engineer with an exceptional talent for communicating complex scientific concepts in an accessible way."Price also said the study in question was conducted by a diverse group of researchers from around the world not just white Americans: "It is deeply disappointing that you thought it acceptable to print an article drawing attention to the gender and race of scientific experts, suggesting that non-white, non-male scientists are somehow incapable of speaking on the basis of their qualifications and expertise.A Mail spokesman made it clear that the paper fully accepts that the women were highly qualified in their field and that was the reason they were chosen for interview. The Mail is in contact with Professor Price.

My view:

I personally think that the Daily Mail have no right to discriminate the gender and race of anyone. Just because they were both female scientists and both non white doesn't mean that The Daily Mail could be negative about them. They didn't even know how both of them were qualified and they just made a joke out of them. I think Feminism is still a problem with the Daily Mail and they can't take the fact that both men and women should be treated equally and that women can also do what a man can as well. I think the Daily Mal just likes making a fun out of anyone who is non white, as its been their habit. They need to learn to be more equal, they need to treat everyone the same because everyone has a right to live. I think till no one names and shames them they won't understand. They will carry on behaving like this, i personally think that the editor should be sacked, so that he learns his lesson and knows for the future not to do anything stupid like that.

Case study

Question 1: My case study will involve around how new and digital media allows the audience to listen to music for free on spotify. How quick it has gone to access music now! So i am thinking of talking about how spotify allows the audience to access music in minutes. I think i will be able to gather loads of research around this area, music and how easy it is to access it.

Question 2: The reason why i have chosen this area is because i have seen the success of spotify and i believe i will be able to talk about it further, with the resources i have available. There has been so much news on the Guardian about spotify and its success. The reason why i think this area will be very benefical for me is because i could talk about how the music industry is performing and how no one buys CD's anymore because of spotify.

Question 3: These are some links

http://www.theguardian.com/media/2014/mar/12/netflix-spotify-uk-home-entertainment-sector
http://www.theguardian.com/technology/2013/nov/10/daniel-ek-spotify-streaming-music
http://www.theguardian.com/media/2013/oct/25/spotify-artists-sue-labels-music-streaming
http://en.wikipedia.org/wiki/Spotify


Question 4:
Key theorists

-Marxists
-Pluralism
-Hyperdermic needle
-Two step flow

Weekly story/ Lesson work

Daily Mail and Guardian digital 'minnows', says News UK chief
Story 1



Mike Darcey the chief executive of News UK has named the Daily Mail and The Guardian "minnows", even though both of the papers get roughly 300 million readers for their online content. Darcey also criticised his rivals in a speech defending News UK strategic, that they should have a paywall model. He says relying on the advertising revenue could be very dangerous, as you will be competing with the global giants such as Google and Facebook. He explains Google and Facebook as the global giants. He says once print is pulled off all you will be relying on will be online advertising and low advert prices. The chief executive of Guaradian argues that FAcebook and Google are not our enimies they are our friends. He says why should we be scared of them one they are our friends.

He goes by having our content open we are engaging our readers. He says having content open will increase the number of readers you get. He says the web works open which is why they are working with the web. Miller also states that there were times where the Guardian also chaged for their content but he argues that that time is gone and now we have to adapt with the current time.

Key facts:

* The chief excutive of News Uk namesd The Guardian and Daily Mail as Minnows.
* Both papers are very successful at the moment as they have roughly 300 readers.
* Mike Darcey believes that both companies will not be successful as they are not chargine for their content. They are just relying on their adversting revenue.
* He states that both papers will not be able to compete with the rivals Google and Facebook

My opinion:
I personally think that the reason why The Guardian have so many readers is because their content is free and the more readers they get, the more adversting revenue they will ghet because advertising companies will know that this paper is successful as it is read by so many people. i think the chief excutive of the Guardian gave a very strong opinion of his to fight for their point. He said that the web tiday works open which is why our content is open, if they start charging for their content no one will read their paper which will mean that they will loose readers and advertising revenue. So it is better for them to stay free as they will engage many readers and they will be able to generate advertsing revenue. One really strong thing which he said was that Facebnook and Google are not our enimies they are our friends. This makes Darcey go silent because the chief said such a strong thing to fight against him.

Story 2

Jasmine Gardner: News travels fast in cyberspace but can we trust it?

This article is all about how rumours are spread very easily through the use of internet and social media. Jasmine Gardner states in this article that Morgan Freeman has died three times on social media. Shes states that once Freeman died on Twitter and twice on Facebook. She also says that when the London Riots took place there was this news on social media saying the Rioters broke into london Zoo and let Tigers run on London Streets. She says its all social media rumours. The third of adults under 30 in the Uk said that they recieve all their information from social media. Most of them said they recieve most of it from Twitter. Market research last year showed that in Britain 55% of the people got their news from Twitter. This means the majority of them get all their sources and information from unrealiable sources. This article raises the question that is social media a good source to trust for their news, and Gardner states that it is not because most of the information is misinformation and is unrealiable.

Key statics:
* "London Rioters broke into London Zoo"
* The third of adults under 30 in the US use social media to get their information
* 55% of people in the Britain use Twitter as their news source

My view:
I personally agree with Jasmine Gardner that is social media news realiable. Well i think in some cases it is and in some cases its all misinformation. The reason why i am 50/50 is because the Arab Spring was known through social media, so we can't underestimate social media because there have been some real news spread across social media. This is why i think i am 50/50 i think sometimes social media could be realiable and sometimes it can't be. The arab spring was spread across social media and people believed everything which took place because it was actually happen. But again London Rioters broke into London Zoo and let Tigers run across London Streets will not be believable. This is because people will not really imagine that happening and what will the Rioters get out of that by letting Tigers out? I think the coaial media is 50% trustable and 50% isn't!

Lesson work

Judith Butler

Print

Example 1-Alternative

This example of Bend It Like Beckham reinforces Butlers theory that gender is a performance. It follows his theory that gender is a performance. This poster follows his theory as we have a female dressed up in a football kit. This poster represents the female character in the poster as a tomboy. This challenges Butlers theory.

Example 2-Traditional

This Barbie Magazine front cover follows its traditions as it has a girl and all the colours which a girl will like so mostly pink and some yellow. All these colours reinforces the gender performance of females and how it relates to them. if this same front cover had girls on with dull colours or more to a male side then it wouldn't have been accepted in society, as they are not the colours which match the feminine side. 

Example 3-Alternative

This magazine front cover which has David Beckham on it challenges Butlers theory because as a male character has been appeared on a female magazine. The fact that David Beckham is been seen on a fashion magazine suggests that he doesn't mind being touched by the feminist side. The fact that he is seen on an Fashion magazine challenges that eh is taking a different gender performance. 

Example 4-Traditional

This print advert of Chanel is very traditional as we would want to see or assume that as it is a mens perfume a male character will be advertising it. This poster has a male character which is very traditional because thats what the audience will think of as well. If the poster had a female on their then it would have been an alternative as it will not follow the gender performance. 

Broadcast

Example 5-traditional-female 

This advert is very traditional as it is a make up advert and the audience will know that they are going to see a female character on their as the product is a mascara. This advert does not challenge the gender performance is reinforces it because it has the right character with the right product.

Example 6-alternatvie female




This advert of women's fitness suggests that gender is only a performance, that chan be challenged. This advert is a fitness advert and the audience would normally suggests that it would have male characters on it, but in this case we have females. This challenges the Butlers theory that gender is a performance as we have women doing something which a male dominant will do.

Example 7 traditional - Male 

This advert is fully traditional because we would normally see a male character of an fitness advert because they want to show the strong and macho men. This why the use a male character to fully the gender performance because if they had a female on their no male character would watch it and it would have been a alternative advert.

Example 8-alternative- male

This advert challenges the gender performance as it has a male character using a domestic product. This advert is showing a male character using a domestic cleaning product which challenges the gender performance because people would normally associate a female character using this product.

E-media

Example 9- traditional-female
http://www.girlgamesxl.net/romper-barbie.html
This game is an traditional game as it reinforces the gender performance as it has all the colours which associate with females. This game has colours like pink and yellow on them as they want it to realate to a female. This is why this advert reinforces the gender performance and it suggests that gender is a performance and everyone does follow it.

Example 10-alternative-female
http://www.games2girls.com/p/fitnessrush
This game is very alternative because it challenges the gender performance as they have females fitness game. Normally men will be associated with fitness in this case we have a female, which is why this challenges the gender perfoamcne and it suggests that we dont have to follow the gnder performance. Nowdays any one can do anything, this is why this game is very challengable.

Example 11-tradtional- male
http://www.addictinggames.com/action-games/electricman2.jsp
This game reinforces the gender performance as we have a fighting game which normally represents men as they are very aggressive and are ready to fight at any time. This is why this game follows the gender perfomance and it does not challenege it. So it suggests that gender is a performance.

Example 12-alternative- male
http://www.clubpenguin.com/
I think that this game challenges the gender performance as male characters have been seen playing it. The reason why this game challenges the gender performance because its a female game as females would use to to cut time. They will use it to meet friends and do all the girly things, but in this case we also have men playing this game. This means that gender is not a performance as any one can do anything.

Weekly story

The Fly music magazine closes after nearly 15 years

A FREE monthly music magazine The fly is closing after nearly 15 years. The title, which focused on indie music, launched in 1999 as the Camden Barfly’s listings guide and expanded to become the most-read in the sector in the UK. The paper was relying on HMV to hand out thousands of their copies. Its circulation fell from 100,630 copies in February last year to 55,580 in June after the retailer closed 81 of its stores.it was published by live music business Mama & Company, which runs venues including London’s Kentish Town Forum and Camden Barfly, and the Ritz in Manchester, plus festivals such as Lovebox, Great Escape, Wilderness and Global Gathering. A statement on the magazine’s website read: “After nearly 15 years of pioneering new music journalism, the owners of The Fly are officially closing the magazine as a result of current market conditions surrounding publishing. We offer gratitude and wish well all the staff and contributors that have allowed us to deliver the UK’s longest serving monthly free sheet. To the multitude of artists and musicians that have graced our covers, the advertisers and sponsors who have supported us and our loyal readers, we salute you.”

My view: I personally think that print is dying out, which is why the company Fly magazine shut down. No ome is interested im the old tridition, even though the company was given out their magazines for free, the report concludes that the ciculation still fell. What hit them hard was that the company that use to hand out their magazines for free. Even that shut down 81 of their stores. This means it was even more dificult for them to distribute their magazines because who they use to reply on, even they shut down. Overall i think that print was in decline anyway and one day it all has to finish as no one will be interested in print. 

Weekly story

BBC3 closure: Cohen would have preferred to do it in five years' time

The BBC's director of television has admitted that he would have preferred to axe the BBC3 TV channel in "four or five years", giving more time to develop the audience for iPlayer on-demand content. Danny Cohen, the former of BBC3 controller admitting in an email to BBC staff on Thursday explaining that the should close the channel as there was an argument to the digital shift. He states that he would have closed the company four to five years ago. He goes he would have then improved BBC3 so that if was meeting the new shift of digital media. He goes he would have protected the programmes budget from more major cuts acroos the board. In moving BBC3 online the corporation is aiming to take a leaf out of theNetflix playbook, using the opportunity to break from the rules that govern traditional TV, such as programme and series lengths.

My view:I think if Danny Cohen closed down the company and improved it today BBC3 would have been very successful. This is because they would have met the new needs of the digital media, as there has been s shift lately. They would have developed the Iplayer very much as well for the audience. He goes he would have improved BBC3 so that it meets the customers shift and he goes he would have cut down on programme budget. I think if he went on and shut BBC3 for the time he wanted it for, he would have improved the channel very well. I thinki BBC3 could of had the risk to lose their viewers as they were not meeting their needs.

Learner response from mock

WWW- Good response to Q1(but also analyse media language)
EBI- Apply the right theories for example Q2-perkins, female gaze.


Q1- Narrtive technique of enigma codes was used to make the audience watch the film. They trap the audience by showing little scenes from big dramatic bits of the film, that leaves an enigma which makes the audience want to watch the film so they could find out what will be the conclusion of the scene. The narratvie structure is used in both of the films, but both of the films do not follow the narrative structure. So the first trailer does not follow the narrative structure, so for example the first trailer starts off with an equalibrium, it also has a disqualibrium, but the trailer does not finish off with a new equalibrium. This means the trailer does not show the conclusion because they want to leave the audience hanging in the hook, so that the audience watches the movie when it comes out.

Sound is used in both of the trailers to build up on the enigma codes, as very fast hitting sound is used to make the audience feel the suspence and make them watch the film. To build on something, sound is very important and it could help very much. This is why both of the trailers have used sound to engage the audience into the trailers, so that they can watch the film. Fast editing and quick shotsd are also used to build upon the enigma codes as they create that suspense. Both of the trailers do not show the conclusion because they want the audience to watch the film to find out about the ending.

Q2- The reason why vampire films that represent outsiders are very popular is because the engage the audience with all the techniques they use. This gives the audience pleasure and they are likely to watch it, which makes the film very popular. The audience get pleasure of escapism they get to feel different from their everyday life. This is why these films are very popular because they attract the audience which makes them watch the film. The represenatation of outsiders make the audience watch the film as it gives the a chance to escape from their everyday life.

Q3- I persoanlly think that the official website of the film, contributes to the films box office. The reason why i think this is because the website has loads of features which make the audience get on to their website and the audience get a chance to intract with the website. They get to explore the film, on their website, this makes them watch the film which will contribute to the films success. I think the website of any films has so many aspects which allow the audience to get intracted with the film and they end up watching it. The films website might comtain things like the films trailer, things to purchase for example their DVD, they will alow the audience to comment on things, they will contain any information about any progammes they have coming. This is a way of just advertising their film.

Count down of Weekly NDM stories

Nude scanner' mobile app ad banned for being demeaning to women

Financial Times Group profits rise 17%

Premiership rugby: Sun and Times subscribers get online and mobile clips

Tony Hall wants people to pay a fee to BBC iPlayer

BBC2 controller steps down

Parents unaware of dangers faced by children on smartphones 

JK Rowling sues Daily Mail for libel over 'single mother' article 

BT's push into football and fibre broadband drives up revenues

Nokia handset sales drop over Christmas period 

BBC moves editor of Radio 1's Newsbeat after bullying allegations 

Are London's drivers ready for 'the Oyster card for cars'?

Daily Mirror sales drop below 1m 

UK entertainment spending rises  

Global Radio has made an extreme loss 

You think Facebook is free? Well, it'll only cost you private life 

Facebook 'dead and buried to teen 

YouTube revenues may rise by 50% to $5.6bn

Instagram takes on Twitter with new private messages feature 

The Sun attracts 117,000 paying subscribers to its Sun+ digital service 

How Apple Maps won on UK iPhones over Google Maps

PlayStation 4 queues begin to form ahead of Friday's UK launch

Instagram arrives on Windows Phone (and yes, you CAN take photos)

Tim Berners-Lee: Online surveillance undermines confidence in internet

China drives smartphone growth - and low prices - as Android dominates

London to get its own domain name in 2014

Teenagers say goodbye to Facebook and hello to messenger apps

Instagram acts after BBC finds site users are advertising illegal drugs

Apple's iPad slips to lowest share ever as Samsung chases

Nexus 5: Google launches Android 'Kitkat' smartphone

Argos Launches £99 table to compete with Tesco Hudl

Asda offer 3D printing in store

A14 to become Britains first internet connected road

Afghans tap into Twitter and Facebook as youth find their voice 

Nintendo's 2DS looks like a winner

YouTube apps to allow 'short period' video downloads for offline viewing