http://www.theguardian.com/technology/2014/apr/25/spotify-itunes-apple-europe-streaming-music
In the last 4 months Spotify has added more than 1m active users in the UK, it is trying to overtake Applies iTunes as the biggest digital music service in the Europe. "Some of our partners are saying Spotify is now generating more revenue each month across Continental Europe than iTunes," Spotify's head of label relations in Europe, Kevin Brown, told industry site Music Week."Given that download sales are declining and Spotify is growing rapidly, particularly in the UK, it is only a matter of time before Spotify is bigger than iTunes across Europe as a whole." Most of them 1m users are paying for a subscriptions, rather than listening to the free version. Spotify said in March 2013 that globally, it had 24m active users, including 6m paying subscribers. The company has not updated those figures since, but music industry sources tell The Guardian that the company has been waiting to surpass 10m paying subscribers before announcing new stats.
My view
The reason why i think that the Spotify is growing very rapidly is because people are interacting with it because its the new market leader. The digital media is growing rapidly, as people have stopped buying CD's or downloading music. People don't want to waste their money buying or downloading music, they are more than happy to just pay subscriptions and get access to unlimited music. The reason why i think that Spotify will be very successful in overtaking Apple iTunes is because people have even stopped paying for downloads, Apple only give access to music once their customer pay for the download, with Spotify the audience can get access to music just by paying the subscription.
Spotify is one of the major problems for the music industry and because of Spotify the CD revenue has decreased. Spotify has a very large impact on the music industry, which is why they are the most popular ones. Spotify gives unlimited access to music to the audience which could be used anywhere wherever the internet is.
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