The opening night of One Directions latest tour helped boost the Sun on Sundays sales by 2% last month. It went to 1.7 million the biggest riser of all Sunday papers. The paper also saw sales climb with scoops about boxer Amir Khan and actor Kym Marsh. Its rivals the Mail on Sunday and the Sunday Mirror were also up – the Mail on Sunday growing by 0.7% on the previous month to 1,566,728, while the Trinity Mirror title was marginally up by 0.1% to 928,697.The Sunday People was up 0.8% on the previous month to 373,440 (but down 11.3% year-on-year) with the Sunday Express up 1.1% to 428,337 (down 6.8% on the year).The Sunday Times was down just over 1% on the previous month to 830,404, down 5.9% on the same month in 2013, with the Sunday Telegraph down 1.8% on the month, and 2.3% year-on-year, to 411,003.The Independent on Sunday was the only quality title to register a monthly increase, up 1% to 101,554, down 11.1% on the year.
My View:
In my opinion i think that the reason why the Sun On Sunday saw a sales rise of 2% is because of One Direction as their tour helped boost Sun On Sundays sales. It also shows that almost all popular papers were seeing some rise in their sales, i think this is because the stories which they are distributing are very latest and mean something to the audience which is why they are purchasing news papers. Even though the paper saw so much decline on year to year, now they might be seeing some good news. I still think that this might only be for only a little time, then sales are then again likely to drop because newspapers are in decline. Its all about the digital media and how thats increasing sales and revenue each year.
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