A FREE monthly music magazine The fly is closing after nearly 15 years. The title, which focused on indie music, launched in 1999 as the Camden Barfly’s listings guide and expanded to become the most-read in the sector in the UK. The paper was relying on HMV to hand out thousands of their copies. Its circulation fell from 100,630 copies in February last year to 55,580 in June after the retailer closed 81 of its stores.it was published by live music business Mama & Company, which runs venues including London’s Kentish Town Forum and Camden Barfly, and the Ritz in Manchester, plus festivals such as Lovebox, Great Escape, Wilderness and Global Gathering. A statement on the magazine’s website read: “After nearly 15 years of pioneering new music journalism, the owners of The Fly are officially closing the magazine as a result of current market conditions surrounding publishing. We offer gratitude and wish well all the staff and contributors that have allowed us to deliver the UK’s longest serving monthly free sheet. To the multitude of artists and musicians that have graced our covers, the advertisers and sponsors who have supported us and our loyal readers, we salute you.”
My view: I personally think that print is dying out, which is why the company Fly magazine shut down. No ome is interested im the old tridition, even though the company was given out their magazines for free, the report concludes that the ciculation still fell. What hit them hard was that the company that use to hand out their magazines for free. Even that shut down 81 of their stores. This means it was even more dificult for them to distribute their magazines because who they use to reply on, even they shut down. Overall i think that print was in decline anyway and one day it all has to finish as no one will be interested in print.
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