weekly story 4

Nude scanner' mobile app ad banned for being demeaning to women



A TV ad for a nude scanner mobile app has been banned for being portraying women very negatively. The Advertising Standards Authority received 26 complaints that the ad, which aired during six episodes of Channel 4 soap Hollyoaks, was demeaning to women and was broadcast when children might see it.It showed a phone with the Nude Scanner 3D app giving the impression it was "scanning" a woman's body and revealing her naked but with her breasts and crotch blurred out.A voiceover said the app was a way to "prank your friends to think you can see what any of them look like without clothes on".In banning the ad, the ASA said: "Because the ad focused on the product's apparent ability to enable the user to view naked images of women using the camera on their phone, and had a prolonged focus on the female model, we considered it was unsuitable for a child audience and was likely to be viewed as demeaning to women and, therefore, offensive."

My view
I personally think that the advertising standards authority did the right job by taking down the app because no one has the right to show a gender very negativly. They cannot just make any app as they like even if it harms people. If i was a woman i would have also complained against this app and i would have never stopped complaining till the app was taken down. This is because every one has a right and just because some woman don't mind, you cannot just represent all women very negativly and say that they are all like that. I think because the advert was demeaning women, it had to be taken down because not every women will be like that, some of them do have some respect.