The Sun and Times publisher News UK has snapped up the online and mobile clip rights to Aviva Premiership rugby. News Uk, the company which also publishes the Sunday times has agreed a deal with Aviva Premiership Rudby after their rights were released by BT sports. The clips will be available on The Sun, Times and Sunday Times. They will be online and on mobile apps until June 2017. The deals kicks off immediately with the first clips shown from Friday evening's encounter between Bath and Saracens. The clips will be available within three hours of the matches finishing.Mike Darcey, the News UK chief executive, said: "The partnership with Aviva Premiership Rugby significantly strengthens our offering to loyal subscribers of our world-renowned titles. Passion for rugby is shared across members of the Sun, Times and Sunday Times and we are delighted to take our post-match clips packages beyond football for the first time."
My view:
I think News UK will have a very big benefit from this because now they might even attract more subscribers. This is because they will be showing the rugby match within three hours once the match is finished. I think this is a very good way of keep their subscribers very loyal and satisfied. This will help them then raise more revenue because there will not be any chances of them losing any subscibers, as the current ones are very happy and satisfied. They will not only be satisfying one of their companies subscribers but they will be keeping three of their papers customers very happy. I think within the years they will attract much more subscribers because customers will rather just pay to them as they will be very cheap, rather than just paying for the channel BT sports.
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