*Global music sales fell in 2013 despite strong growth for streaming services
http://www.theguardian.com/technology/2014/mar/18/music-sales-ifpi-2013-spotify-streaming
This link from the Guardian website states that the music industry is losing revenue and that sales have dropped because of sources like Spotify and Deezer.
New and Digital media is having a big impact on the music industry as they are losing revenue because of the internet sources, which give access to the audience whenever they like. Sources like Spotify are encouraging the audience to use the internet sources to get music. Spotify have officially turned free in December 2013. The free version gives access to any music the audience want to access but with adverts. If the audience want to purchase the spotify without adds then they could do that as well. I think people like using the free one because the adverts are no longer than a minute so the audience basically get the music for free.
This has had a big impact on record companies as no one is buying CDs any more. The CD revenue dropped by 11.7% and the digital revenue grew by 4.3%. This shows how large the impact is on music institutions as they are losing so much revenue. The aspect that has changed is that people are not buying any more CDs to get access to music because they are getting all their music from the internet. This what is changing people not buying any more CDs this could also damage the record companies as they will be in decline in making CDs. If people stop buying CDs, the music institutions will not be making any money. They might be in decline soon as the internet is growing very quickly and the audience is quickly adapting themselves with the internet.
Links:
http://www.docunator.com/bigdata/2/1367427223_87bf6df1a8/musicwave.pdf
The internet is playing a big role in distributing the music, it is allowing media companies to come up with specialised apps which give freedom and access to unlimited music on which ever device they want. People are able to get access to music in many different ways, people don't have to buy CDs any more.
http://www.theguardian.com/business/2012/jan/23/digital-sales-boost-music-industry
http://www.theguardian.com/music/2011/feb/20/pop-music-business-digital-revolution
Links:
http://www.docunator.com/bigdata/2/1367427223_87bf6df1a8/musicwave.pdf
The internet is playing a big role in distributing the music, it is allowing media companies to come up with specialised apps which give freedom and access to unlimited music on which ever device they want. People are able to get access to music in many different ways, people don't have to buy CDs any more.
http://www.theguardian.com/business/2012/jan/23/digital-sales-boost-music-industry
http://www.theguardian.com/music/2011/feb/20/pop-music-business-digital-revolution
What impact has there been on the way in which the audience now consume the media products/ texts involved in your case study? How does it differ from what went before? Consider (SHEP)
*Global music sales fell in 2013 despite strong growth for streaming services
http://www.theguardian.com/technology/2014/mar/18/music-sales-ifpi-2013-spotify-streaming
The reason why i think this blog post on the Guardian website, answers this question is because the questions says how do the audience consume media products in your case study. This blog explains how the global music institution is losing revenue and how the digital media is rising. This is the way now the audience consume media products. Specially in the music industry people use to get their music by buying CDs and now all people have to do is be connected to the internet and they will get the music. People don't need to buy thee CD's this is why the institutions are losing money.
The reason why people are willing to pay for online subscription is because they know that they will benefit from it. If they buy a CD they will only listen to it a few times and then they will forget about. If they pay for online content they will have a wide range of access to content. They will be able to listen to whatever they want at whatever time. This is why people choose to go for the new tradition as it is very open content to them.
The reason why it has changed it because people use to buy CDs to get access to music, now people get all their music from the internet. This is because people quickly adapt with the new generation who is fully controlled by the internet. Everything is done on the internet this is why the audience consume their music from the internet as well. This is what has changed and the impact of new and digital media is seriously affecting the music industry .
http://www.theguardian.com/technology/2014/mar/18/music-streaming-1bn-sales-barrier-spotify
This link states how Deezer and Spotify are making a so much money because of their content. If sources like this are improving then this means no one will be using the old tradition way to get access to music. "Music subscription services including Spotify and Deezer have broken through the $1bn (£600m) sales barrier worldwide as increasing numbers of fans choose to pay for music online" This is in the blog post and it suggests that the audience re now adapting to the new generation as they are choosing today for music online. I don't think any one would like to buy CDs any more as they were the an old traditional way of getting accessing to music.
This link tells us that in a couple of years CDs will be in fully decline as no one will be buying them. What happen is people will just get their music from sources like Spotify and Deezer. What else i think will happen is that music companies will just start making sources like Spotify to make money they will just get the ad to pay for subscription and they will get access to their music. I think that is the only way music institutions will be able to survive
What impact has there been on how the media institution now has to produce the texts and the way in which the texts/ products are distributed and exhibited? This should involve a detailed textual analysis of at least 3 texts to demonstrate the point.
The five types of music discovery
http://www.theguardian.com/technology/2014/mar/19/music-discovery-spotify-apps-facebookThe link which I have found above states that there are so many new apps which allow us to get access to music. People are coming up with new apps, which is why the music industry is loosing revenue. I think these apps are becoming the music industries reason for decline, as no on is buying CDs any more people are also not purchasing music online as they know just by paying some fee for subscription they will be available to a large amount of content.
The impact of new and digital media on the music industry has been affected very seriously, as the new technology is allowing the audience to get access to unlimited music. This is through Spotify; this is a way of how music is distributed to the audience. The audience can get unlimited access to music whenever they want from Spotify. Spotify used to charge a subscription fee every month to the audience so that they could get access to music, but I think even they realised that it wasn’t worth charging the audience for the content online. This is why in December 2013 Spotify official became free to the audience, but the free version will have adverts in it. I think that is the only way now Spotify makes money through adverts. There are two versions available to the audience, one which is completely free, but there are adverts in between each song. The second version is the one which Spotify charge for subscription fee and that version is without adverts. I think most people still use the free versions because listening to a small advert will not harm the audience, which is why I think the audience still use the free version one. The reason why I think the free versions has a large audience is because I don’t think they would want to pay for the subscription fee when they know that there is a free version available. If they had no option to choose from then I think they would have went for the subscription version because they have no other option to choose from. At the moment as they have a two version which the audience could choose from most people are going for the free version.
There are many ways in which the audience get access to Spotify, they could get it on their smartphone, tablet, PC, ipod and etc. I think the audience are very happy with Spotify as they can get access to it anywhere where they have access to internet.
Links
http://www.pocket-lint.com/news/125771-spotify-free-vs-spotify-premium-what-s-the-difference
Is the size of the audience any different now than before the impact of new and digital media (or has the pattern of usage changed)?
http://www.theguardian.com/technology/2014/mar/18/music-sales-ifpi-2013-spotify-streaming
Sales grew in digital media
-The reason why I think the digital music sales has increased is because the audience has increased. The increase in sales and subscription suggests that the audience has increased which is why the sales have increased.
"11.7% of CD sales fell"-This suggests that the reason why CD sales dropped is because the digital media is attracting the audience. The audience like to engage with the internet and the use it to get access to music.
"digital revenue rose by 4.3% to $5.87bn"- This indicates that audience use the internet to get access to music. i think slowly digital revenue will raise completely because the audience don't buy CDs any more to get access to music.
http:www.theguardian.com/media-network/media-network-blog/2013/mar/07/digital-media-audience-of-one//
Digital media seeks to capture the audience of one
"Smartphone and tablet usage and online music streaming, have risen together"- The biggest target market who is always using smartphone and tablet is the young generation. They are the people who I don't think will purchase CDs. They will defiantly love sources which give music access to them. I think the main target market audience for sources like Spotify will be young audience. I think because of the new generation using the internet a lot, has impacted on the size of the audience for digital media.
I think the usage of the pattern and the size of the audience has changed. The impact of new and digital media has en-large the audience size for digital media and how people access their music online rather than on CDs. The reason why it has increased is because people use the internet to get access to music, this is the impact of new and digial media that it is has made a shift in the way on how the audience get access to music.
i think that people now have a much more wider variety of music to choose from, which is why the online subscription has increased. The audience is increasing online because the audience in the new generation were born with the internet. This is why they will go online to get their music, not to a music shop to buy CDs and because of this the audience has increased a significantly, as the old tradition are copying the new generation and are using the internet to get music.
Who are the primary target audience now and has this changed? Who was it before and how do you know?
Text-CDs
Current target market-Old transitioned people
Original target market-Old transitioned people
How do you know- The reason why i think that the only target market CDs use to have was just before 2003/2004. The reason why i think things changed after this date is because the internet started making such sources which people loved and they moved on to the new shift. The internet allows the audience to get unlimited access to music. People stopped buy CDs which affected business's like HMV.
http://www.bbc.co.uk/news/business-12117510
"music and DVD market is falling faster than expected" i think this is why HMV had to shut down 60 of their stores because they were not making any revenue from them.
Text-Deezer
Current target market-Mix-mostly young
Original target market-Mainly young/ 12-50
how do you know- The reason why i think this is because "even though Spotify are the biggest music streaming company, Deezer reached 5m paying subscribers" http://techcrunch.com/2013/11/06/deezer-5m-music-streaming/. In this website is states that Deezer have got an very large audience, and only 5m of them are paying subscribers. 5m is a very big amount and these are people who are paying for the service, if we calculate their free users as well, they might have more users than their rivals.
Text- Youtube
Current target market- Open audience/everyone
Original target market- Everyone
How do you know- The reason why i think the audience for youtube is everyone because people use youtube for different purposes. Youtube is not only for songs i believe, it allows people to see how to cook things, fix things, is basically a problem solving thing with music streaming. This is why Youtube has a audience of everyone because millions of different people use it for different purposes. The main purpose is for songs, which i think will be the young/middle aged people.
How have the audience responded to the changes? Is there more customer choice? Is there evidence of a more pluralistic model? What evidence do you have to support this?
The audience have adapted themselves to the changes made within the digital media, for example they access music through websites and sources. Hardly anyone buys CDs to get access to music.
"http://www.bbc.co.uk/news/business-12117510" This tells us that the audience are are quickly responding to the changes made in the digital media as they don't want to still be stuck in the old tradition. The audience are mainstreamer, people who want to stand in the crowd.
Is the size of the audience any different now than before the impact of new and digital media (or has the pattern of usage changed)?
http://www.theguardian.com/technology/2014/mar/18/music-sales-ifpi-2013-spotify-streaming
Sales grew in digital media
-The reason why I think the digital music sales has increased is because the audience has increased. The increase in sales and subscription suggests that the audience has increased which is why the sales have increased.
"11.7% of CD sales fell"-This suggests that the reason why CD sales dropped is because the digital media is attracting the audience. The audience like to engage with the internet and the use it to get access to music.
"digital revenue rose by 4.3% to $5.87bn"- This indicates that audience use the internet to get access to music. i think slowly digital revenue will raise completely because the audience don't buy CDs any more to get access to music.
http:www.theguardian.com/media-network/media-network-blog/2013/mar/07/digital-media-audience-of-one//
Digital media seeks to capture the audience of one
"Smartphone and tablet usage and online music streaming, have risen together"- The biggest target market who is always using smartphone and tablet is the young generation. They are the people who I don't think will purchase CDs. They will defiantly love sources which give music access to them. I think the main target market audience for sources like Spotify will be young audience. I think because of the new generation using the internet a lot, has impacted on the size of the audience for digital media.
I think the usage of the pattern and the size of the audience has changed. The impact of new and digital media has en-large the audience size for digital media and how people access their music online rather than on CDs. The reason why it has increased is because people use the internet to get access to music, this is the impact of new and digial media that it is has made a shift in the way on how the audience get access to music.
i think that people now have a much more wider variety of music to choose from, which is why the online subscription has increased. The audience is increasing online because the audience in the new generation were born with the internet. This is why they will go online to get their music, not to a music shop to buy CDs and because of this the audience has increased a significantly, as the old tradition are copying the new generation and are using the internet to get music.
Who are the primary target audience now and has this changed? Who was it before and how do you know?
Text-CDs
Current target market-Old transitioned people
Original target market-Old transitioned people
How do you know- The reason why i think that the only target market CDs use to have was just before 2003/2004. The reason why i think things changed after this date is because the internet started making such sources which people loved and they moved on to the new shift. The internet allows the audience to get unlimited access to music. People stopped buy CDs which affected business's like HMV.
http://www.bbc.co.uk/news/business-12117510
"music and DVD market is falling faster than expected" i think this is why HMV had to shut down 60 of their stores because they were not making any revenue from them.
Text-Deezer
Current target market-Mix-mostly young
Original target market-Mainly young/ 12-50
how do you know- The reason why i think this is because "even though Spotify are the biggest music streaming company, Deezer reached 5m paying subscribers" http://techcrunch.com/2013/11/06/deezer-5m-music-streaming/. In this website is states that Deezer have got an very large audience, and only 5m of them are paying subscribers. 5m is a very big amount and these are people who are paying for the service, if we calculate their free users as well, they might have more users than their rivals.
Text- Youtube
Current target market- Open audience/everyone
Original target market- Everyone
How do you know- The reason why i think the audience for youtube is everyone because people use youtube for different purposes. Youtube is not only for songs i believe, it allows people to see how to cook things, fix things, is basically a problem solving thing with music streaming. This is why Youtube has a audience of everyone because millions of different people use it for different purposes. The main purpose is for songs, which i think will be the young/middle aged people.
How have the audience responded to the changes? Is there more customer choice? Is there evidence of a more pluralistic model? What evidence do you have to support this?
"http://www.bbc.co.uk/news/business-12117510" This tells us that the audience are are quickly responding to the changes made in the digital media as they don't want to still be stuck in the old tradition. The audience are mainstreamer, people who want to stand in the crowd.
I personally think that the audience have a wide range of sources to choose from for example Spotify, Deezer, Youtube, etc. People are coming up with different types of sources to give music access to the audience.
The five types of music discovery:
Youtube
Spotify
Deezer
Soundwave- People use social networking to shar music
We are hunted redux- People get music from the crowd
Music from DJs
Song kicks
http://www.theguardian.com/technology/2014/mar/19/music-discovery-spotify-apps-Facebook
The audience does have a wide range of selection to pick from, as they are not buying CDs any more. I think a pluralistic view hear would be that normal people are coming up with sources so that the audience can get access to music. They would say that music industry is dying out and it is giving all the control to ordinary people to come up with ways distributing music. Some of them are making money out of it and some aren't. For example whoever i giving music access on Youtube are getting paid for it as Youtube pays them for the amount of views the video gets. Spotify has two different versions one which charges and one which is free.
We are hunted redux- People get music from the crowd
Music from DJs
Song kicks
http://www.theguardian.com/technology/2014/mar/19/music-discovery-spotify-apps-Facebook
The audience does have a wide range of selection to pick from, as they are not buying CDs any more. I think a pluralistic view hear would be that normal people are coming up with sources so that the audience can get access to music. They would say that music industry is dying out and it is giving all the control to ordinary people to come up with ways distributing music. Some of them are making money out of it and some aren't. For example whoever i giving music access on Youtube are getting paid for it as Youtube pays them for the amount of views the video gets. Spotify has two different versions one which charges and one which is free.
Links:
http://www.bbc.co.uk/news/entertainment-arts-25650359
http://www.bbc.co.uk/news/business-12117510
What concerns/ considerations are there (if any) for the media institutions involved in your case study as a result of the impact of new and digital media?
The reality of the New Media Business
http://digitalcowboys.com/2012/06/21/the-reality-of-the-new-music-business-2/
The main concern in my case study is that the sales of CDs and albums is dying out and no one is buying them any more. This results to artists not making any money, as no one is buying their albums. "they cannot survive just by going on tours and selling their t-shirts" http://digitalcowboys.com/2012/06/21/the-reality-of-the-new-music-business-2/. The quote is taken from this article called the reality of new music business. They state that it has gone much harder for artists to make money because the audience is not buying their albums any more, they are using the internet to get access to music and new albums. This is the main concern in the music industry that the new and digital media is stopping the audience in buying CDs.
"Younger people mostly do not buy music; they do buy hardware and access" They just use the internet to get access to music. They are a generation who will never waste any money on music as they know many ways of getting it for free. Now "Older people buy less music than before" This is another concern in the music industry that the audience have stopped buying CDs and albums. This is why this is a concern because the music industry has stopped receiving revenue into the business because the audience has loads of other ways of getting access to music.
Most institutions blame Google for this "Google is a major part of the problem." the reason why they blame Google is because they say that "Google is not interested in protecting content creators" What they are trying to say is that Google does no care about ordinary people distributing music out for free. The reason why they are complaining about this is because they know that if someone is giving out music for free, the audience will not purchase any music from them, which means they loose revenue. They want Google to not allow people who distribute music for free, as it affects their business.
The music industry
http://www.bized.co.uk/current/research/2003_04/011203.htm
"The record labels have experienced falling sales and attribute this to the increase in 'piracy'" I think piracy is a major concern which is why the music institutions are not making any money. This is why they are blaming Google for allow Piracy take place, it is affecting them on a large extent because they are producing albums but no one is buying them. Piracy encourages the audience not to buy albums and not to pay for music as they are distributing it for free. I think the only time when music industry use to sell albums was in the 2000-2005 then when sources like Youtube came out there was a slight decrease in the number of albums sold, and slowly slowly it decreased fully. As the audience started thinking that if they can access music for free why would they pay for it.
Artists are not making any money which might result them to stopping making songs, or just going around and doing tours, which will still require money unless they get sponsored. "Artists receive royalties from the sale of their music - if the sales are not official they do not get paid." If there aren't any sales, the artists will not be paid, which means they will have nothing to rely on as that is their only living hope. If they stop getting that as well, they might think of doing something else in the career which will make them money for them to survive.
http://www.ultimate-guitar.com/news/industry_news/volbeat_bands_cant_survive_on_album_sales_anymore.html
"selling records doesn't put food on the table any more" An artists states that just by selling records we don't get food put on our tables, this means they will have to do something else for a living.
"No musician these days are earning good money from selling records, it's all about live shows." So what they hope on at the moment is live shows, that't the only hope they have at the moment as no on is buying their records. The audience are just consuming the music from online content and from sources like Spotify. Most people still use Piracy, they get access to music through privacy, as it is completely free and no one can say anything to them. "People just sitting at home and doing it on the internet. It is actually killing the music industry." The institutions believe that the audience/consumers are killing the industry. The reason why they state this is because they are not making any money and soon i think they will be in decline. This is why they hate people who just get the music from the internet and various other sources.
Links: http://www.ultimate-guitar.com/news/industry_news/volbeat_bands_cant_survive_on_album_sales_anymore.html
http://www.bized.co.uk/current/research/2003_04/011203.htm
http://digitalcowboys.com/2012/06/21/the-reality-of-the-new-music-business-2/
This table above shows the market share for the music industry. Universal owns 27%, which is the most share in the whole music industry.
- The Political implication might be that why is the government not protecting privacy, why are they letting it take place. The reason why this will be a moral panic is because music institutions are loosing money because of privacy. They are generating less profits than before which is why they might be complaining about privacy. The new technology is allowing people to give unlimited music access to other using the internet. This is why the audience have stopped paying for music as they know that they can get it free from privacy. This creates the moral panic.
- The social implication might be that why are people allowed to share music on social networks like Facebook. This stops music institutions from making money as well, as people are just passing on music to each other using social networking site. This creates a oral panic for the music industry as it affecting them.
Consider the effects so far, and possible effects in the future, on media institutions involved in your case study (media production)
- The social implication might be that why are people allowed to share music on social networks like Facebook. This stops music institutions from making money as well, as people are just passing on music to each other using social networking site. This creates a oral panic for the music industry as it affecting them.
Consider the effects so far, and possible effects in the future, on media institutions involved in your case study (media production)
http://www.studymode.com/essays/Effects-Of-Illegal-Downloading-On-The-1245311.html
Financial loss is the most obvious of the negative effects of illegal downloading. The Recording Industry Association of America, or RIAA, has reported that music sales in the US have dropped approximately 47 percent since Napster was established in 1999 and has cost the music industry about 12.5 billion dollars in financial losses" This is one of the biggest effects on the music industry that they are losing revenue because of illegal downloads. "They tried to stop this but they were unsuccessful". This suggests that the industry will face loads of problems as privacy is a major issue these days. However, the industry that seems to have suffered the most from online piracy is the music industry. So the most that it is affecting is the music industry and music institutions as they are losing revenue. Napster caused most of the problem as it started off from them, they were the first source to give access to music for free. This is the source which most affects the music industry as they started this free music sharing.
The affect in the future might be that music industries will not be receiving the same amounts of profits and sales they receive now. This is because privacy will be playing the main part in distributing music out free. No one will be paying for music content as they will know that they could get it for free. This means that it will be very hard for the music industry to survive as they will be receiving now revenue into the business. They will have to think of another way of making money as no one wil be interested in CDS any more. I think that what the industry might do is that they might just come up with internet sources which will allow them to get some revenue from advertisement and maybe subscription fee.
http://musicindustryblog.wordpress.com/2014/01/13/how-streaming-will-impact-music-sales/
I think the effects on new and digital media is that the audience is much more in power now as they can decide whether they will pay for music or whether they will choose the free side. I don't think the industry is controlled any more, the audience did not have any choice before which is why they had to buy CD'S. Now the audience have a wide range of choice as they don't have to pay for music because they can get it from illegal downloads. The regulation might be that the government might block privacy from happening. But they have tired now as well but they have been very unsuccessful. This means that they might charge people who do illegal download,but again i don't think that will work. I think they need to do something like stop Google, in allowing random websites to be on their browser. This might stop privacy.
Consider theoretical perspectives in relation to the impact of new/ digital media in your case study. E.g. Representation of certain groups as a result of changes, Marxism & Hegemony, Liberal Pluralism, colonialism, audience theories etc.
Consider theoretical perspectives in relation to the impact of new/ digital media in your case study. E.g. Representation of certain groups as a result of changes, Marxism & Hegemony, Liberal Pluralism, colonialism, audience theories etc.
Representation of people like napster will be very negative. The reason why it will be very negative is because the music institutions are losing revenue because of them this is why their representation will be very negative.
Marxism- there prospective will be that the music industries are still controlling the audience as they are making them pay for online subscription to get music content.
Pluralist- They will be that the audience is controlled over the internet. The audience choose not to pay for music as they know they can get it themselves.
Marxism- there prospective will be that the music industries are still controlling the audience as they are making them pay for online subscription to get music content.
Pluralist- They will be that the audience is controlled over the internet. The audience choose not to pay for music as they know they can get it themselves.
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