Case study

Question 1: My case study will involve around how new and digital media allows the audience to listen to music for free on spotify. How quick it has gone to access music now! So i am thinking of talking about how spotify allows the audience to access music in minutes. I think i will be able to gather loads of research around this area, music and how easy it is to access it.

Question 2: The reason why i have chosen this area is because i have seen the success of spotify and i believe i will be able to talk about it further, with the resources i have available. There has been so much news on the Guardian about spotify and its success. The reason why i think this area will be very benefical for me is because i could talk about how the music industry is performing and how no one buys CD's anymore because of spotify.

Question 3: These are some links

http://www.theguardian.com/media/2014/mar/12/netflix-spotify-uk-home-entertainment-sector
http://www.theguardian.com/technology/2013/nov/10/daniel-ek-spotify-streaming-music
http://www.theguardian.com/media/2013/oct/25/spotify-artists-sue-labels-music-streaming
http://en.wikipedia.org/wiki/Spotify


Question 4:
Key theorists

-Marxists
-Pluralism
-Hyperdermic needle
-Two step flow