Weekly story

Apple's iPad slips to lowest share ever as Samsung chases
http://www.theguardian.com/technology/2013/oct/31/apple-ipad-samsung-android-ipad-air

Apple Ipad shares have slipped to less than 30%, this is the lowest since the launch in 2010. They are allowing Samsung to catch up with them. They moved the ipad event to November which has then let other companies to make and launch there tablets such as Samsung, Asus, Levono, and Acer. This has pushed the Apples tablet market to below 30%. Apple saw a very large drop in there tablet market and the other companies saw a very large growth in their company. To catch up Apple are going to move back to their old products with cheap prices so that they can sell well and catch back up. Fact show that tablet are still growing and they have increased by 34.8% in the third quarter of 2013. They have also worked out that in the last quarter of the year tablets sales are going to increase even more because of the Christmas gift period.

Key statistics:
Apple have decreased in the tablet shares market by 30%.
Other rivals are seeing a big increase in their company.
Tablet business is still growing and would increase even more by end of 2013.

My view: my view is that Apple need to chase up its rivals otherwise they would fall behind and won''t be the market leaders anymore. They need to fulfill the customers needs so that customers are happy with where they are buying their products from. If Apple do not catch up with their rivals then, they would see a great fall in their business which would affect the whole company. Apple need to think of an innovative way to gain more sales and people buying more shares.