2) The reason why this website is a good idea for newspapers in the digital age is because its generating lots of audience to take part in the quiz and share if they are hated by the Daily Mail. Another reason why they are trying something interactive is because newspapers are dying and they are trying to engage the audience in other forms. The reason why this website will succeed is because many people are online and they would want to have a go out it because they would want to find out if they are hated by the Daily Mail or not. this would also allow them to increase the number of users visiting their website, which is beneficial to them. They also give a chance to the users who take part in the questionnaire to post up the score on social networking site which would influence others to take part in it as well.
3) I think it would be really useful for The Daily Mail to allow people who try out there quiz to post up there views on the main page of the quiz, so this influences others to do it.
I think Daily Mail should give out free gifts to the people who try the quiz out because this is going to be one way for them to attract the attention of people.
I think they need to start advertising more because most people don't know about this and the place which i think they should advertise the most is on Facebook because they would find a mass audience from it.
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