London to get its own domain name in 2014
London is going to become the first city in the world to have a own domain name. London has been awarded the right to its own top level domain (TLD) name by ICANN, the US-based organisation which oversees the internet. Businesses, individuals and other organisations will put down London in their web addresses. This is going to take place from Spring 2014. "Adopting the .london suffix will enable organisations to more closely associate themselves with our great city’s powerful global brand," says mayor Boris Johnson. "This is also an excellent opportunity to expand London’s digital presence, which in turn is set to generate funds to invest back into the city." The London domain will be operated by a new subsidiary of London & Partners, the capital's official promotional organisation, called Dot London Domains Limited, and London-based
Minds + Machines will be providing registry services.
My view: I think that this is a really good opportunity for businesses in London to stand out and become famous. They would also be able to associate themselves with the city's powerful global brand as Boris Johnson says. It gives a big oppertunnity for businesses to represent themselves as London companies which would make them much more popular, just because of the London in there web address.
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