Nokia Lumia smartphones did not sell very well, infact the sales in chirstmas dropped by 5%, when they should have been raising. Nokia thought that there new Lumia devices will bring shine to the company but it was the oppsite. The sales dropped during christmas times. In the busy christmas period they sold 8.2m and if we compare that to the September sales where they sold 8.8m there is a quite difference. Nokia thinks that Shoppers may have been rattled by last autumn's announcement that Nokia was to sell its handset business to Microsoft for €5.4bn (£4.43bn) in cash.Microsoft, which is expected to take control of Nokia by the end of March, may take comfort from the fact that 30m Lumias were sold in 2013 compared with 14m the year before.But the handset business suffered a 29% year-on-year drop in sales, with revenues tumbling from €2.8bn in the September quarter to €2.6bn in the three months to 31 December.
key satistics:
8.8 Lumias sold in September
8.4m Lumias sold in December
30m Lumia sold in 2013
My view:
I personally believe that Nokia need to come up with new ideas which no one has thought of. They should invent something different from what we have already recivied. This will help them reach back to the top. All they have given to their customers a new shape phone with the similar features to other phones. I think if they want to stand out in the market they will have to come up with something very different and unique. This will then satisfy the audience with the products the company if offering them. They will be happy as they are getting something new each time.
I personally believe that Nokia need to come up with new ideas which no one has thought of. They should invent something different from what we have already recivied. This will help them reach back to the top. All they have given to their customers a new shape phone with the similar features to other phones. I think if they want to stand out in the market they will have to come up with something very different and unique. This will then satisfy the audience with the products the company if offering them. They will be happy as they are getting something new each time.
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