12  Years A Slave

The trailer starts off with a scene where white people are ruling on black people. So it shows the what the film will eventually be about. This  technique is very common where they show the ending or the middle bit of the story in the trailer. After the scene of him being portrayed as a slave. The scene cuts back to the beginning of the film where they show the positive side of the film. So this scene is in the middle when it had to be in the beginning. The beginning of the film is about how the black character was a very happy man living with his family in New York 1841. He quotes himself as born as a freeman. Then he gets portrayed by his own white friends, they sell him as a slave, they sell him because they gained money out of him. Then he gets treated as a slave throughout the whole film.   There is a range of different shots in the trailer which get the message across to the audience. The express the film in scenes which hit the audience very hard. The trailer has followed the key codes and convections of the film for example it has good shots in it, they all flow with each other. The trailer has good music in it, which fits with the scenes. Music is one aspect which pulls in the audience in to the trailer. There is very good lighting used in the trailer which allows the audience to see how the situation is.

Alvarado-pitied
There are many different scenes in the trailer which would make the audience feel pitied black male dominant. The reason why they will feel pitied is because they are many scenes which are hard hitting. They would make the audience feel sorry for the male character. There is a scene where the white characters are making the black male dominants work till they drop dead. They show how much they are sweating but they cannot stop because they are slaves. The audience would feel very sorry the characters because what have they done wrong to be treated like that.

This trailer starts of similary to 12 year a slave, they sho how the white character is on the horse and the black characters (slaves) walking behind them without shoes. They show a shot of the black characters back and it is full of scars. They show how badly they have been beaten and ruled on. The scene then goes to the black characters foot to show how they have chained them up so that they don't run away. When they are walking the day light is out and later on it is night and they show them still walking, this shows how long they make them walk. The scene after this is a white guy comes from no where in the jungle and starts talking to the slaves, he walks past all of the slaves and stops at one and asks his name. The white ruler tells him to stopping talking to the slave so what the white guy does is kills the ruler and unchains the slaves. He takes Django with him becuase he needs him to find some people through his help. This is what the trailer is about and that is how the make the story flow.There is good music used throughout the trailer because music pulls the audience in.

Alvarado- pitied
In the first 40 seconds of the trailer the audience wold feel very sorry for the slaves because they have and are being toutured. The audience well have some feelings for them, after seeing the scars on their backs. That shot is deliberate because they want to make the audience feel sorry for them. They want the audience to feel pitty for them which is why they have showed the shot of the scars in the trailer. The reason right at the beginning they show there leg chained up is because they wanted to show the unchain bit and they also wanted to show how badly they were getting treated.  Them showing the chains in the leg connotes that they are being ruled as such slaves, which makes the audience feel sorry for them.

In this trailer Django I think the Fanon theory would fit in as well because once Django is released from the white rulers he becomes something as a ruler. He starts killing people for money. The quotes that fits in here is that "black skin! White mask" so he is a black guy but he is doing what a white guy would do. This quote is perfectly subverted the stereotype of this black character.  The reason why. Hunk that this quote matches with this film is because the audience get to see something different, there is a twist. The audience at the beginning must of thought that he will be a slave throughout the film, but there comes a twist which represents him much different.

This poster is a perfect example of the Fanan theory because it shows the black character acting as the main character which in this case should have been the white guy. So this means that the black character has a white mask on his face. They have made the slave in this film as the main hero. At the beginning of the film he looks completly like a slave because he is meant to be the slave in the film, but from this poster it connotes him as the main character, which would be a white guy. In the poster the white guy is standing behind the black guy which means the black character has been given more power. 

The guy also looks very dangerous which comes under Alvarado theories, as one of them is dangerous. The black character looks very dangerous as he has the gun in his hand, they all have a gun in their hand but he looks the most dangerous one. The direct look which he has given to the camera makes him look like a very powerful person. It looks like he has nothing to worry about, even though at the beginning of the film he was the slave. 

By looking at this poster many people would feel sorry for the person whoever these hands belong to because just by looking at the state of them they are very hard hitting. This would make the audience feel pitied for the person because of the picture of his hands would just make them feel sorry. The audience would feel sorry because of the tight chain which is tied to the hands of this person. The chain on his hands looks very rusted which means it has been on there for very long and it must be hurting because its rusted and very old. This picture would make the audience feel pitied for the guys hands, which means Alvarados theory comes in again.