The sales of the DAily Mirror have dropped below 1m, the biggest fall has been taken place in the national newspaper market in December. Last month the Trinity Mirror title's circulation fell 3.49% month on month to 965,248 copies, a 6.71% year-on-year decline."The Daily Mirror was the only red-top to increase market share in 2013 and the title has now outperformed its market for 18 consecutive months," said a spokesman for parent company Trinity Mirror. Stablemate the Sunday Mirror fell through the 1m sales barrier for the first time in November.
The second biggest faller in December was Richard Desmond's Daily Star, down 2.96% month on month, which saw the title fall through the 500,000 mark.The Daily Star had a circulation of 491,726 in December, according to the latest Audit Bureau of Circulations report, published on Friday.The rest of the market performed resiliently with the Guardian the best performer, up 1.7% month on month, the only daily national newspaper to record a rise. It was the fourth month running that the MediaGuardian publisher increased circulation.The rise pushed the title, which is down just 0.56% year on year, back over the 200,000 sales mark.There were a string of solid performances from a number of nationals with the Telegraph, Independent, Daily Mail and Times all managing to keep month-on-month declines to less than 1%.
Key statistics:
Sales for the Daily Mirror dropped below 1m
This also includes Sunday Mirror, which sales dropped back in November
The Guardian was one of the best performers, there is a string of soild performence for them
My view: I personally think that evenually all newspaper would be in decline in the up coming years because no one would buy one. They would evenually shift in to the new generation and would start getting their news Online. I think the reason why the Guardian has perfermed well is because of its online subscription. I don't think that their print has made them the best seller, as they give out their print for free. So i think that because of the changes made in new and digital media everyone will shift into the new generation and would start adapting themselves into the new world of media. People would stop buying their newspaper. I also think that because of all newspapers being in decline, evenually the companies would start distributing their papers for free as they Guardian has started doing. By doing this the companies might benefit because they might attract online subscribers, people wont mind paying for the online subscription because it is the new tradition, which everyone would adapt to soon.
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