instagram have made their competition more hard because they are now trying to compete with Twitter by introducing private messages that allow users to send to groups of up to 15 people. Kevin Systrom, the chief executive of Instagram, described the new Instagram Direct feature as "a simple way to send photos and videos to your friends". Instagram users can access this newest feature by downloading the latest version of the app from either the Apple Appstore of Android Play Store.Users will be able to send images privately to a maximum of 15 people. Systrom said there was a limit because "it's not about spamming people that you know" but rather "sharing moments with friends."Although users will be able to receive direct messages from people they don't follow, these will appear in a "pending requests" section, where users can choose whether or not to accept images.This is Instagram's first major announcement since they introduced a 15-second video feature, which also aimed to increase the amount of time users spend with the app. Systrom said that Instagram now has 150 million users and called the app "super addictive" with "more than half of our users on Instagram daily" Snapchat lets users send images or video that expire after 10 seconds, and claims it has 5 million active daily users. Messages are deleted shortly after the recipient has seen the image. Whatsapp is a much more basic service that allows users to create individual and group conversations with anybody who has the app – users sent an average of 15bn messages every day in November.
My view- In my opinion I think that the advancements in new/digital media has allowed social networking sites to do such things or to introduce things like this. This fulfils the desire of the audience and it would allow instagram to attract more active users. This would make instagram much more popular and it would allow them to generate more revenue. I think the reason why instagram did this was because the want to keep their active users satisfied with the services they are offering. This would also allow them to compete with one of the biggest market leaders, Snapchat.
No comments:
Post a Comment