The overall market for national daily newspapers published in print fell by a further 7.4% last month compared with March 2013 – down from a total of 8,235,206 copies to 7,626,000.According to reports the Financial Times sales fell down by 15.6% and the Independents was down by (-15.1%), These papers have been through loads of failure since a few months now. The sun was down by 9% a year ago, but now it has managed to add over 20,000 sales over February. The Guardian enjoyed the best year-on-year percentage performance with a drop of just 0.3% (or 3,197 copies), while the Times was down by only 0.5% on the year and reported a creditable month-on-month rise of more than 3%.The Indy's little sister, i, lost sales in March compared to the previous month and to March last year, the obvious result of its price increase from 20 to 30p.Even so, its 292,801 March totals dwarfs that of the Indy, at 63,907, of which fewer than 40,000 were sold at the full cover price.
My view:
I personally think that newspapers should be free as they are i decline. They should have their website but they should not be charging for their print, they should just distribute it for free. This is because print is in decline and no one is likely to buy newspapers any more as they get all their news from the internet. The internet is the new news provider, this shows how largely new and digital media has affected the way things operate. The news institutions could make money from websites as they could generate it from advertising. Companies like the Guardian make their money from advertising. This has ket them very oyal for their readers, they distribute newspapers for free but they still get money from the advertising agencies. This is why I think that all news companies should distribute their paper for free.
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