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The development of new and digital media means the audience is more powerful in terms of consumption and production. discuss the arguments for and against this view.

Learner response: 28/48 Level 3 

WWW- Well structure with a good sense of Marxism

EBI- More on the other side of the question needed. Add a paragraph on pluralism and develop the paragraph on the Arab Spring. 

A pluralist would argue that the audience has got so much power of the internet. They would argue that the internet runs because of UGC (user generated content). This means that ordinary people will be running the internet on a day to day basis. They have the power to do whatever they want on the internet, they could be a completly random person and they can do whatever they want. They would believe that the internet has given that power to the audience, it allows ordinary people to post up whatever they like on the internet and whenever they like, which then could be seen around the world by anyone. This is how advance new and digital media is gone, people can communicate in seconds through the internet. The new technology has made ordinary people into citizen journalists who publish important things like news on the internet for free. People these days do not need to rely on people giving them the news, as people can now get up to dated news of every minute. This is because the people everywhere around the world using the internet, the internet allows them to such things. It allows them to post, publish, comment on anything they like, as no one can stop them.

One of the biggest examples for a pluralist prospective would be the Arab Spring, the internet is the aspect which gave Egypt, Tunisia and Libya censorship, democracy and freedom. If it was not because of the internet, they government in them three states will be still ruling on its people. The citizens of them three states will be still get told what to do everyday by their government, they wouldn't have has any freedom. Mohamed Buazizi was the guy which they Arab Spring started off. He burnt himself outside the town hall in Tunisia because no one was listening to him. The police refused to write a report about what happened to him. So he burnt himself outside the town hall, no media, no press came to record what has happening to him, what he was doing. The incident was not on TV, but ordinary people of the society become citizen journalists and recorded what was happening. They made videos viral about what was happening, they posted it up everywhere by use of internet. This is how the internet allowed people in them three states to communicate with eachother and for them to fight for their freedom. The internet allowed them to raise their voice and get some freedom for themselves, so that no one was in charge of them and no one was ruling them.